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Apollo.io vs Reply.io: pricing, features and which to choose

Plans, prices, deployment options, strengths and limits for Apollo.io vs Reply.io, taken from each company's pricing page, docs and changelog. Updated October 2026.

Apollo.ioReply.io
Apollo.io logo

Apollo.io

Sales AI Tools

Apollo.io is a sales intelligence and go-to-market platform for founders, sales teams, marketers, and revenue operations groups that need prospect data, enrichment, sequencing, calling, and AI-assisted workflows. A free plan costs $0, while paid plans start at $49 per seat monthly with annual billing, according to October 2026 coverage from ZoomInfo.

Full reviewWebsite
Reply.io logo

Reply.io

Sales AI Tools

Reply.io is a hosted sales engagement platform for outbound teams using email, LinkedIn, calls, SMS, and WhatsApp. It combines sequences, mailbox management, deliverability tools, CRM synchronization, live B2B data, and Jason AI SDR features. Email Volume starts at $49 per user monthly with annual billing, while Multichannel starts at $89.

Full reviewWebsite

Quick comparison

FeatureApollo.ioReply.io
CategorySales AI ToolsSales AI Tools
Main useSales prospectingSales outreach
Pricing modelFree plan + paid tiersPaid only
Free plan Yes No
Entry paid plan$49/seat/month, billed annually (Basic)From $49/month (Email Volume, annual)
PlatformsWeb & APIWeb app
Open source No No
Self-hosted No No
Public API Yes Yes
Profile updatedOctober 2026October 2026

Pricing plans

Every public plan, as listed on each company's pricing page.

Apollo.io

  • Free$0/month

    Free access remains available without a time limit. It includes five AI Assistant chats per billing cycle, ten messages per chat, Gmail connections, and one seat after downgrade.

  • Basic$49/seat/month, billed annually

    October 2026 ZoomInfo coverage lists 30,000 credits per seat yearly, one mailbox, 250 daily emails, five team workflows, and 1,000 records per selection.

  • Professional$79/seat/month, billed annually

    October 2026 ZoomInfo coverage lists 48,000 credits per seat yearly, unlimited daily sends, AI features, call recording, 50 team workflows, and 2,500 records per selection.

  • Organization$119/seat/month, billed annually

    October 2026 ZoomInfo coverage lists 72,000 credits per seat yearly and a three-seat minimum. Apollo’s official plan page names Custom rather than Organization.

  • CustomCustom

    Apollo describes Custom for teams needing custom volumes, SSO, advanced security, dedicated support, or complex integration requirements.

Reply.io

  • Email Volume, annualFrom $49/month

    1,000 contacts costs $49 monthly, rising to $899 at 100,000. The 200,000, 300,000, and 500,000 contact tiers require contact sales; 10,000 contacts and above show unlimited users.

  • Email Volume, monthlyFrom $59/month

    1,000 contacts costs $59 monthly, rising to $999 at 100,000. The 200,000, 300,000, and 500,000 contact tiers require contact sales; 10,000 contacts and above show unlimited users.

  • Multichannel, annualFrom $89/month

    Includes 10 mailboxes per user, unlimited active contacts and emails, 50 live-data credits monthly, 200 website visitor reveals monthly, warmup, reports, and multichannel automation.

  • Multichannel, monthlyFrom $99/month

    Includes five mailboxes per user, unlimited active contacts and emails, 50 live-data credits monthly, 200 website visitor reveals monthly, warmup, reports, and multichannel automation.

  • AI SDR Starter, annualFrom $500/month

    Covers 1,000 contacts at $500, 2,000 at $800, and 3,000 at $1,000 monthly. The displayed tiers include one to three LinkedIn accounts and unlimited users.

  • AI SDR Growth, annualFrom $1,500/month

    Covers 5,000 contacts at $1,500 and 10,000 at $3,000 monthly. The displayed tiers include five LinkedIn accounts, unlimited users, multichannel automation, and onboarding.

  • AI SDR Enterprise, annualCustom

    The displayed contact options are 25,000 and 50,000. Enterprise adds custom playbooks, prompt engineering, executive strategy calls, and white-glove onboarding.

  • AI SDR Starter, monthlyFrom $800/month

    Covers 1,000 contacts at $800, 2,000 at $1,200, and 3,000 at $1,500 monthly. The displayed tiers include one LinkedIn account and unlimited users.

  • AI SDR Growth, monthlyFrom $2,500/month

    Covers 5,000 contacts at $2,500 and 10,000 at $5,000 monthly. The displayed tiers include one LinkedIn account, multichannel automation, and unlimited mailboxes subject to fair usage.

  • AI SDR Enterprise, monthlyCustom

    The displayed contact options are 25,000 and 50,000. Enterprise includes custom playbooks, prompt engineering, executive strategy calls, and white-glove onboarding.

  • Agency Core, annualFrom $210/month

    Agency pricing is displayed as a starting rate. Reply also lists Agency AI SDR and Hybrid plan options; detailed limits require contacting Reply.

  • Agency AI SDR, annualFrom $500/month per client

    Designed for agency-managed AI SDR programs. Reply does not display full public limits for this plan.

  • Hybrid plan, annualCustom

    Listed under agency plans. Reply does not display a public starting price or detailed limits.

  • LinkedIn Automation$69/month per account

    Adds connection requests, messages, InMails, attachments, voice messages, profile actions, and other LinkedIn outreach features to a Reply subscription.

  • Calls & SMS Automation$29/month per account

    Adds a dialer, automated SMS, call analytics, call resolution, transcripts, and AI-generated voice messages.

  • AI and Live Data CreditsFrom $39/month

    Monthly options include 200 credits for $39, 500 for $69, 1,000 for $119, 2,500 for $219, 6,000 for $399, and 10,000 for $599.

  • Email ValidationFrom $20/month

    Monthly options include 5,000 validations for $20, 25,000 for $75, 50,000 for $125, 100,000 for $200, and 300,000 for $600.

Strengths and limits

Apollo.io

  • Apollo combines prospect data, enrichment, sequences, and pipeline tools.
  • The AI Assistant can turn natural-language requests into sales actions.
  • Free accounts remain available without a short trial deadline.
  • The API supports enrichment, organization search, and AI insight workflows.
  • Paid costs vary by seats, billing frequency, add-ons, and credit usage.
  • Credits expire at the end of each billing cycle.
  • Standard plans restrict external resale and customer-facing data products.

Reply.io

  • Supports sequences across email, LinkedIn, calls, SMS, and semi-automated WhatsApp.
  • Offers native two-way integrations with HubSpot, Salesforce, Pipedrive, and Copper.
  • Publishes API limits and supports REST, webhooks, MCP, CLI, and Skills.
  • Combines mailbox warmup, live data, visitor reveals, and AI SDR options.
  • Pricing changes with billing cadence, contact volume, mailbox count, and add-ons.
  • Higher Email Volume tiers require sales contact beyond 100,000 active contacts.
  • Multichannel and Jason AI add operational and budget complexity.

Which should you choose?

Choose Apollo.io if

  • Small teams building outbound prospecting programs.
  • Sales teams combining contact data with sequencing.
  • Revenue operations teams managing shared credits.
  • Teams wanting AI actions inside sales workflows.

Look elsewhere if

  • Teams needing fixed paid pricing without a calculator or checkout.
  • Organizations selling Apollo data through customer products.
  • Teams wanting an open-source or self-hosted database.

Choose Reply.io if

  • Outbound teams coordinating email, LinkedIn, calls, SMS, and WhatsApp sequences.
  • Agencies managing several prospecting programs with mailbox controls.
  • Sales operations teams needing CRM synchronization, webhooks, and API access.
  • Companies evaluating AI-assisted prospecting through Jason AI SDR.

Look elsewhere if

  • Teams seeking a full CRM with broad opportunity management.
  • Small senders needing occasional manual email outreach.
  • Organizations unwilling to manage mailbox and deliverability settings.

Apollo.io logo Apollo.io in brief

Apollo.io is a sales intelligence and go-to-market platform made by ZenLeads, Inc., doing business as Apollo.io. Founded in 2015, it released its first product in 2016 and says it reached $150 million in annual recurring revenue in May 2025. Apollo also reports more than 500,000 companies using the platform and more than 50,000 weekly active users in 2025. Its 2023 Series D raised $100 million at a reported $1.6 billion valuation. The product combines a business contact database with prospect search, enrichment, sequencing, calling, pipeline support, analytics, and AI features. That combination places Apollo closer to a sales operating system than a standalone lead database, serving founders, sales teams, marketers, and revenue operations groups.

Apollo’s workflow usually begins with finding people or companies through filters, then selecting records for enrichment, lists, sequences, or exports. Email campaigns are available on every account. Free users can connect Gmail, while paid users can connect Microsoft Office and other providers. Teams can create sequences, manage pipeline activity, record calls, prepare for conversations, and review AI-generated insights. The AI Assistant accepts natural-language requests, uses Apollo data and saved messaging context, and can find decision-makers, research accounts, build sequences, export lists, and report on performance. Scheduled agents can run some outbound tasks in the background. Permissions still govern available actions, and Apollo advises reviewing generated messages, matches, and credit estimates before execution.

Apollo’s main limitation is pricing and usage complexity: the final amount depends on seats, billing frequency, credits, add-ons, and selected features. Basic includes one mailbox, 250 daily emails, five team workflows, and 1,000 records per selection, while Professional raises several limits and adds AI and call features. Standard plans are for internal business use, so powering external products, sharing data with customers, or reselling it requires a separate agreement. Apollo competes with ZoomInfo, Cognism, Outreach, Salesloft, and HubSpot Sales Hub. It combines data and enrichment more closely than Outreach or Salesloft, and adds execution tools beyond ZoomInfo or Cognism. Choose Apollo if one team needs prospect intelligence, outbound execution, enrichment, and AI actions together.

Read the full Apollo.io review

Reply.io logo Reply.io in brief

Reply.io is a hosted sales engagement platform founded in 2014 by Oleg Campbell. The company says it operates with offices in the United States, Canada, and Ukraine, alongside distributed staff. Its history places the first code in August 2014, beta customers in December 2014, and the first public release in August 2015. Reply had raised a $400,000 seed round by 2016. It serves outbound sales teams rather than organizations seeking a general CRM. The product combines contact sequencing, mailbox management, deliverability controls, prospect data, analytics, CRM synchronization, and AI-assisted outreach in one web application. There is no public open-source or self-hosted edition. Reply remains a private company under the Reply.io brand.

A typical Reply workflow starts with importing prospects or finding contacts through live B2B data and website visitor reveals. Users assign contacts to lists, then place them in sequences that combine email with LinkedIn actions, calls, SMS, and semi-automated WhatsApp steps. Templates, scheduling, inbox handling, reports, mailbox warmup, anti-spam controls, and task management support campaign operations. Native two-way CRM integrations cover HubSpot, Salesforce, Pipedrive, and Copper. Zapier, n8n, webhooks, and a REST API extend automation. Email Volume focuses on email outreach, while Multichannel adds LinkedIn, calls, SMS, WhatsApp, reporting, and channel controls. The platform also exposes API, MCP, CLI, and Skills access layers for teams that need programmatic workflows.

Reply's main limitation is the number of operational variables involved: active-contact bands, mailbox counts, warmup seats, fair-usage rules, channel add-ons, and billing cadence all affect the final setup. Higher Email Volume tiers require contact sales at 200,000, 300,000, and 500,000 contacts. Outreach and Salesloft are closer enterprise sales engagement alternatives, with stronger emphasis on larger sales organizations and structured engagement operations. Apollo is a closer choice when prospect database access is the primary requirement, while Reply emphasizes execution across connected mailboxes and channels. Reply also carries more configuration work than a basic email sequencer because teams must manage deliverability, mailbox allocation, channel permissions, and CRM synchronization. Choose Reply when multichannel outbound automation, mailbox controls, CRM connections, and AI SDR features matter more than a general CRM.

Read the full Reply.io review

Frequently asked questions

How do Apollo.io vs Reply.io compare on price?

Apollo.io has a free option, and its first paid plan (Basic) is listed at $49/seat/month, billed annually. Reply.io has no free plan, and its first paid plan (Email Volume, annual) is listed at From $49/month. Prices are from each company's pricing page and can change, so check before you buy.

Which has a free plan, Apollo.io vs Reply.io?

Apollo.io offers a free plan or free self-hosted use. Reply.io requires a paid plan.

Can I self-host or integrate Apollo.io vs Reply.io?

None of them is open source. All of them run as hosted services only. Apollo.io and Reply.io offer a public API.

How much does Apollo.io cost?

Apollo’s Free plan costs $0 per month. October 2026 coverage from ZoomInfo lists Basic at $49, Professional at $79, and Organization at $119 per seat monthly when billed annually, with three seats required for Organization. Apollo’s official page names Free, Basic, Professional, and Custom, while its calculator says final costs depend on seats, usage, add-ons, and billing frequency.

Does Apollo.io have a free plan?

Yes. Apollo offers a Free plan without a time limit after a trial. Free accounts include five AI Assistant chats per billing cycle, with ten messages per chat, and Gmail connections for campaigns. Apollo says downgrading limits the account to one seat. Credits are granted according to the account and expire at the end of each billing cycle.

How much does Reply.io cost?

Reply.io Email Volume starts at $49 per user monthly with annual billing for 1,000 active contacts, or $59 with monthly billing. Multichannel starts at $89 annually or $99 monthly. AI SDR Starter starts at $500 annually or $800 monthly. LinkedIn Automation costs $69 per account monthly, and Calls & SMS Automation costs $29.

Does Reply.io have a free plan?

Reply.io does not list a permanent free plan. Its pricing page advertises a 14-day Multichannel trial. Email Volume, Multichannel after trial, AI SDR, agency plans, and add-ons are paid offerings. Trial limits and billing conditions can change, so prospective customers should review the current pricing page before registering.

Related comparisons

Apollo.io vs OutreachReply.io vs OutreachReply.io vs InstantlyReply.io vs SalesloftReply.io vs lemlist

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