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lemlist vs Reply.io: pricing, features and which to choose

Plans, prices, deployment options, strengths and limits for lemlist vs Reply.io, taken from each company's pricing page, docs and changelog. Updated October 2026.

lemlistReply.io
lemlist logo

lemlist

Sales AI Tools

lemlist is a hosted sales engagement platform for B2B teams and agencies running email, LinkedIn, SMS, WhatsApp, and calling campaigns. It combines automation, enrichment, intent signals, deliverability tools, CRM integrations, and AI personalization. Email pricing starts at $69 per month for 50,000 monthly emails, while Multichannel Expert starts at $109 per user monthly.

Full reviewWebsite
Reply.io logo

Reply.io

Sales AI Tools

Reply.io is a hosted sales engagement platform for outbound teams using email, LinkedIn, calls, SMS, and WhatsApp. It combines sequences, mailbox management, deliverability tools, CRM synchronization, live B2B data, and Jason AI SDR features. Email Volume starts at $49 per user monthly with annual billing, while Multichannel starts at $89.

Full reviewWebsite

Quick comparison

FeaturelemlistReply.io
CategorySales AI ToolsSales AI Tools
Main useMultichannel salesSales outreach
Pricing modelPaid onlyPaid only
Free plan Yes No
Entry paid plan$69/month (Email monthly)From $49/month (Email Volume, annual)
PlatformsWeb & APIWeb app
Open source No No
Self-hosted No No
Public API Yes Yes
Profile updatedOctober 2026October 2026

Pricing plans

Every public plan, as listed on each company's pricing page.

lemlist

  • Email monthly$69/month

    Includes 50,000 monthly emails with unlimited users and senders at this volume. Higher volumes reach 1 million emails monthly, with custom pricing above that.

  • Email quarterly$62/month billed quarterly

    The displayed price applies to the 50,000-email monthly volume. Higher quarterly prices depend on the selected email volume.

  • Email annual$55/month billed yearly

    The displayed price applies to 50,000 monthly emails. Annual prices rise to $71 for 100,000, $127 for 200,000, $287 for 500,000, and $527 for 1 million.

  • Multichannel Expert monthly$109/user/month

    Includes LinkedIn automation, SMS, calling and VoIP, a multichannel inbox, five sending emails per user, 400 monthly calling minutes per user, and five guest seats.

  • Multichannel Expert quarterly$98/user/month billed quarterly

    Includes the Multichannel Expert feature set. WhatsApp is a paid add-on, and calling is limited to 400 minutes per user monthly.

  • Multichannel Expert annual$87/user/month billed yearly

    Includes the Multichannel Expert feature set. WhatsApp is a paid add-on, and calling is limited to 400 minutes per user monthly.

  • EnterpriseCustom

    Annual plan with a five-seat minimum, custom roles and permissions, SSO or SAML, a dedicated account manager, priority support, and custom terms.

  • TrialFree for 14 days

    Includes Multichannel features except in-app calls, 200 free credits, and access to test lemAgent.

  • Lead data enrichment$20/month

    Includes 2,000 credits, about 400 emails or 100 phone numbers. Successful-result credits roll over while the subscription remains active.

  • Lead data enrichment annual$16/month billed yearly

    Includes 2,000 credits. Successful-result credits roll over while the subscription remains active.

  • Buying intent signals$29/month

    Includes 100 intent signals.

  • Buying intent signals annual$21/month billed yearly

    Includes 100 intent signals.

Reply.io

  • Email Volume, annualFrom $49/month

    1,000 contacts costs $49 monthly, rising to $899 at 100,000. The 200,000, 300,000, and 500,000 contact tiers require contact sales; 10,000 contacts and above show unlimited users.

  • Email Volume, monthlyFrom $59/month

    1,000 contacts costs $59 monthly, rising to $999 at 100,000. The 200,000, 300,000, and 500,000 contact tiers require contact sales; 10,000 contacts and above show unlimited users.

  • Multichannel, annualFrom $89/month

    Includes 10 mailboxes per user, unlimited active contacts and emails, 50 live-data credits monthly, 200 website visitor reveals monthly, warmup, reports, and multichannel automation.

  • Multichannel, monthlyFrom $99/month

    Includes five mailboxes per user, unlimited active contacts and emails, 50 live-data credits monthly, 200 website visitor reveals monthly, warmup, reports, and multichannel automation.

  • AI SDR Starter, annualFrom $500/month

    Covers 1,000 contacts at $500, 2,000 at $800, and 3,000 at $1,000 monthly. The displayed tiers include one to three LinkedIn accounts and unlimited users.

  • AI SDR Growth, annualFrom $1,500/month

    Covers 5,000 contacts at $1,500 and 10,000 at $3,000 monthly. The displayed tiers include five LinkedIn accounts, unlimited users, multichannel automation, and onboarding.

  • AI SDR Enterprise, annualCustom

    The displayed contact options are 25,000 and 50,000. Enterprise adds custom playbooks, prompt engineering, executive strategy calls, and white-glove onboarding.

  • AI SDR Starter, monthlyFrom $800/month

    Covers 1,000 contacts at $800, 2,000 at $1,200, and 3,000 at $1,500 monthly. The displayed tiers include one LinkedIn account and unlimited users.

  • AI SDR Growth, monthlyFrom $2,500/month

    Covers 5,000 contacts at $2,500 and 10,000 at $5,000 monthly. The displayed tiers include one LinkedIn account, multichannel automation, and unlimited mailboxes subject to fair usage.

  • AI SDR Enterprise, monthlyCustom

    The displayed contact options are 25,000 and 50,000. Enterprise includes custom playbooks, prompt engineering, executive strategy calls, and white-glove onboarding.

  • Agency Core, annualFrom $210/month

    Agency pricing is displayed as a starting rate. Reply also lists Agency AI SDR and Hybrid plan options; detailed limits require contacting Reply.

  • Agency AI SDR, annualFrom $500/month per client

    Designed for agency-managed AI SDR programs. Reply does not display full public limits for this plan.

  • Hybrid plan, annualCustom

    Listed under agency plans. Reply does not display a public starting price or detailed limits.

  • LinkedIn Automation$69/month per account

    Adds connection requests, messages, InMails, attachments, voice messages, profile actions, and other LinkedIn outreach features to a Reply subscription.

  • Calls & SMS Automation$29/month per account

    Adds a dialer, automated SMS, call analytics, call resolution, transcripts, and AI-generated voice messages.

  • AI and Live Data CreditsFrom $39/month

    Monthly options include 200 credits for $39, 500 for $69, 1,000 for $119, 2,500 for $219, 6,000 for $399, and 10,000 for $599.

  • Email ValidationFrom $20/month

    Monthly options include 5,000 validations for $20, 25,000 for $75, 50,000 for $125, 100,000 for $200, and 300,000 for $600.

Strengths and limits

lemlist

  • It combines email, LinkedIn, SMS, WhatsApp, and calling in one campaign platform.
  • The REST API and MCP server support campaign, lead, enrichment, and statistics workflows.
  • Email plans include unlimited users and senders at the selected volume.
  • lemAgent and AI Variables support personalization and enrichment actions.
  • Pricing changes with email volume, users, billing term, and optional data features.
  • WhatsApp, enrichment, and intent signals can create additional charges.
  • The company does not publish a blanket no-training guarantee for customer content.

Reply.io

  • Supports sequences across email, LinkedIn, calls, SMS, and semi-automated WhatsApp.
  • Offers native two-way integrations with HubSpot, Salesforce, Pipedrive, and Copper.
  • Publishes API limits and supports REST, webhooks, MCP, CLI, and Skills.
  • Combines mailbox warmup, live data, visitor reveals, and AI SDR options.
  • Pricing changes with billing cadence, contact volume, mailbox count, and add-ons.
  • Higher Email Volume tiers require sales contact beyond 100,000 active contacts.
  • Multichannel and Jason AI add operational and budget complexity.

Which should you choose?

Choose lemlist if

  • B2B teams coordinating email, LinkedIn, SMS, WhatsApp, and calling campaigns.
  • Agencies managing multiple sending identities and client outreach workflows.
  • Sales teams needing CRM-connected enrichment and intent signals.
  • Teams wanting AI personalization inside multichannel sequences.

Look elsewhere if

  • Teams seeking an open-source or self-hosted sales engagement platform.
  • Senders wanting one flat price regardless of email volume or channel mix.
  • Organizations requiring a published guarantee against AI training on customer data.

Choose Reply.io if

  • Outbound teams coordinating email, LinkedIn, calls, SMS, and WhatsApp sequences.
  • Agencies managing several prospecting programs with mailbox controls.
  • Sales operations teams needing CRM synchronization, webhooks, and API access.
  • Companies evaluating AI-assisted prospecting through Jason AI SDR.

Look elsewhere if

  • Teams seeking a full CRM with broad opportunity management.
  • Small senders needing occasional manual email outreach.
  • Organizations unwilling to manage mailbox and deliverability settings.

lemlist logo lemlist in brief

lemlist is a Paris-based B2B sales engagement company founded in 2018. It supports email, LinkedIn, SMS, WhatsApp, calling, lead discovery, enrichment, intent signals, AI personalization, deliverability, CRM connections, and a unified inbox. The company says it is bootstrapped and profitable and serves more than 20,000 customers. Tech.eu reported that its founders declined a $30 million venture offer and reached $5 million in annual recurring revenue without external funding. Other reports describe a 2021 $30 million secondary transaction in which Expedition Growth Capital acquired a 20 percent stake. In October 2025, lemlist announced a self-financed acquisition of Claap, a call recording, transcription, and sales intelligence company. The funding history is therefore better described as initially bootstrapped with a later reported growth-equity transaction.

A typical lemlist workflow starts with Lead Finder, CRM import, or an existing contact list. Users can enrich records, divide them into segments, and build sequences combining email with LinkedIn automation, SMS, WhatsApp, or calling. Replies are handled in a multichannel inbox, while CRM integrations connect campaign activity with HubSpot or Salesforce. AI Variables and lemAgent can generate personalized fields and signal-based actions. lemwarm prepares mailboxes and supports deliverability work. The company describes Lead Finder as drawing from more than 450 million B2B records, although records can be incomplete or outdated and must be checked before outreach. VoIP calling is included in Multichannel Expert, which documents 400 minutes per user each month. WhatsApp is available as a separate paid add-on.

lemlist covers more native channels than Smartlead, Instantly, or QuickMail, but the pricing structure is harder to forecast. Email is priced by monthly volume, Multichannel Expert by user, and enrichment, intent signals, and WhatsApp can add separate charges. The hosted service has no documented open-source core or customer-managed deployment. Its privacy materials describe service improvement and subprocessors without a blanket promise that customer content is never used to train general models. Customers remain responsible for list quality, consent, and outreach compliance. Smartlead is stronger for mailbox rotation and sending infrastructure, Instantly for high-volume cold email, and Apollo for data combined with engagement. lemlist is the better choice for B2B teams and agencies that want email, LinkedIn, SMS, WhatsApp, calling, enrichment, and CRM activity in one workspace.

Read the full lemlist review

Reply.io logo Reply.io in brief

Reply.io is a hosted sales engagement platform founded in 2014 by Oleg Campbell. The company says it operates with offices in the United States, Canada, and Ukraine, alongside distributed staff. Its history places the first code in August 2014, beta customers in December 2014, and the first public release in August 2015. Reply had raised a $400,000 seed round by 2016. It serves outbound sales teams rather than organizations seeking a general CRM. The product combines contact sequencing, mailbox management, deliverability controls, prospect data, analytics, CRM synchronization, and AI-assisted outreach in one web application. There is no public open-source or self-hosted edition. Reply remains a private company under the Reply.io brand.

A typical Reply workflow starts with importing prospects or finding contacts through live B2B data and website visitor reveals. Users assign contacts to lists, then place them in sequences that combine email with LinkedIn actions, calls, SMS, and semi-automated WhatsApp steps. Templates, scheduling, inbox handling, reports, mailbox warmup, anti-spam controls, and task management support campaign operations. Native two-way CRM integrations cover HubSpot, Salesforce, Pipedrive, and Copper. Zapier, n8n, webhooks, and a REST API extend automation. Email Volume focuses on email outreach, while Multichannel adds LinkedIn, calls, SMS, WhatsApp, reporting, and channel controls. The platform also exposes API, MCP, CLI, and Skills access layers for teams that need programmatic workflows.

Reply's main limitation is the number of operational variables involved: active-contact bands, mailbox counts, warmup seats, fair-usage rules, channel add-ons, and billing cadence all affect the final setup. Higher Email Volume tiers require contact sales at 200,000, 300,000, and 500,000 contacts. Outreach and Salesloft are closer enterprise sales engagement alternatives, with stronger emphasis on larger sales organizations and structured engagement operations. Apollo is a closer choice when prospect database access is the primary requirement, while Reply emphasizes execution across connected mailboxes and channels. Reply also carries more configuration work than a basic email sequencer because teams must manage deliverability, mailbox allocation, channel permissions, and CRM synchronization. Choose Reply when multichannel outbound automation, mailbox controls, CRM connections, and AI SDR features matter more than a general CRM.

Read the full Reply.io review

Frequently asked questions

How do lemlist vs Reply.io compare on price?

lemlist has a free option, and its first paid plan (Email monthly) is listed at $69/month. Reply.io has no free plan, and its first paid plan (Email Volume, annual) is listed at From $49/month. Prices are from each company's pricing page and can change, so check before you buy.

Which has a free plan, lemlist vs Reply.io?

lemlist offers a free plan or free self-hosted use. Reply.io requires a paid plan.

Can I self-host or integrate lemlist vs Reply.io?

None of them is open source. All of them run as hosted services only. lemlist and Reply.io offer a public API.

How much does lemlist cost?

The Email plan starts at $69 per month for 50,000 monthly emails, or $55 per month with annual billing. Quarterly billing displays $62 per month. Multichannel Expert costs $109 per user monthly, $98 quarterly, or $87 yearly. Enrichment costs $20 monthly and intent signals cost $29 monthly. Enterprise pricing is custom.

Does lemlist have a free plan?

lemlist does not publish a permanent free plan. It offers a 14-day trial with Multichannel features except in-app calls, 200 free credits, and access to test lemAgent. Continued use after the trial requires a paid Email, Multichannel Expert, or Enterprise plan.

How much does Reply.io cost?

Reply.io Email Volume starts at $49 per user monthly with annual billing for 1,000 active contacts, or $59 with monthly billing. Multichannel starts at $89 annually or $99 monthly. AI SDR Starter starts at $500 annually or $800 monthly. LinkedIn Automation costs $69 per account monthly, and Calls & SMS Automation costs $29.

Does Reply.io have a free plan?

Reply.io does not list a permanent free plan. Its pricing page advertises a 14-day Multichannel trial. Email Volume, Multichannel after trial, AI SDR, agency plans, and add-ons are paid offerings. Trial limits and billing conditions can change, so prospective customers should review the current pricing page before registering.

Related comparisons

lemlist vs Instantlylemlist vs Apollo.iolemlist vs Outreachlemlist vs Smartleadlemlist vs Salesloftlemlist vs QuickMailReply.io vs OutreachReply.io vs Apollo.io

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