AI
All About AI

Instantly vs Reply.io: pricing, features and which to choose

Plans, prices, deployment options, strengths and limits for Instantly vs Reply.io, taken from each company's pricing page, docs and changelog. Updated October 2026.

InstantlyReply.io
Instantly logo

Instantly

Sales AI Tools

Instantly is a hosted sales platform for cold email outreach, lead discovery, enrichment, verification, deliverability testing, and CRM workflows. Paid access starts at $47 per month for Outbound Growth or Data Credits Growth, while bundled plans start at $94 monthly. The service also lists custom Enterprise and VIP arrangements.

Full reviewWebsite
Reply.io logo

Reply.io

Sales AI Tools

Reply.io is a hosted sales engagement platform for outbound teams using email, LinkedIn, calls, SMS, and WhatsApp. It combines sequences, mailbox management, deliverability tools, CRM synchronization, live B2B data, and Jason AI SDR features. Email Volume starts at $49 per user monthly with annual billing, while Multichannel starts at $89.

Full reviewWebsite

Quick comparison

FeatureInstantlyReply.io
CategorySales AI ToolsSales AI Tools
Main useCold emailSales outreach
Pricing modelPaid onlyPaid only
Free plan No No
Entry paid plan$47/month monthly basis; $37.60/month annual basis (Outbound Growth)From $49/month (Email Volume, annual)
PlatformsWeb and APIWeb app
Open source No No
Self-hosted No No
Public API No Yes
Profile updatedOctober 2026October 2026

Pricing plans

Every public plan, as listed on each company's pricing page.

Instantly

  • Outbound Growth$47/month monthly basis; $37.60/month annual basis

    Unlimited email accounts and warmup; 1,000 uploaded contacts; 5,000 emails monthly.

  • Outbound Hypergrowth$97/month monthly basis; $77.60/month annual basis

    Unlimited email accounts and warmup; 25,000 uploaded contacts; 125,000 emails monthly.

  • Outbound Light Speed$358/month monthly basis; $286.30/month annual basis

    Unlimited email accounts and warmup; 100,000 uploaded contacts; 500,000 emails monthly; SISR System.

  • Outbound EnterpriseCustom pricing

    500,000+ emails monthly, 100,000+ uploaded contacts, and private deliverability network.

  • Outbound Add-on$87/month

    Adds 25,000 uploaded contacts and 125,000 emails monthly to Hypergrowth or Light Speed.

  • Data Credits Nano$9/month monthly basis

    150 credits monthly.

  • Data Credits Growth$47/month monthly basis; $37.60/month annual basis

    1,500 credits monthly; annual display lists 18,000 credits.

  • Data Credits Supersonic$97/month monthly basis; $87.30/month annual basis

    5,000 credits monthly; annual display lists 5,000 to 7,500 credits.

  • Data Credits HyperFrom $197/month monthly basis; $177.30/month annual basis

    10,000 to 200,000 credits monthly; annual display lists the same range.

  • Data Credits Add-on$425/month per add-on

    Adds 50,000 credits monthly; available on Hyper credits and above.

  • CRM Growth$47/month

    CRM access with unlimited seats listed by the help center.

  • CRM Hyper$97/month

    CRM access with unlimited seats and expanded CRM capabilities.

  • Inbox Placement Growth$47/month

    Unlimited one-time tests.

  • Inbox Placement Hypergrowth$97/month

    Unlimited one-time and automated tests.

  • Starter Bundle$94/month monthly basis; $85/month annual basis

    5,000 emails monthly, 1,000 uploaded contacts, and 1,500 credits monthly.

  • Scale Bundle$194/month monthly basis; $175/month annual basis

    100,000 emails monthly, 25,000 uploaded contacts, and 5,000 credits monthly.

  • Agency Bundle$555/month monthly basis; $500/month annual basis

    500,000 emails monthly, 100,000 uploaded contacts, and 10,000 credits monthly.

  • VIPCustom pricing

    Setup for AI Sales Agent, inbox manager, domains, accounts, campaigns, support, account management, and GTM engineering.

Reply.io

  • Email Volume, annualFrom $49/month

    1,000 contacts costs $49 monthly, rising to $899 at 100,000. The 200,000, 300,000, and 500,000 contact tiers require contact sales; 10,000 contacts and above show unlimited users.

  • Email Volume, monthlyFrom $59/month

    1,000 contacts costs $59 monthly, rising to $999 at 100,000. The 200,000, 300,000, and 500,000 contact tiers require contact sales; 10,000 contacts and above show unlimited users.

  • Multichannel, annualFrom $89/month

    Includes 10 mailboxes per user, unlimited active contacts and emails, 50 live-data credits monthly, 200 website visitor reveals monthly, warmup, reports, and multichannel automation.

  • Multichannel, monthlyFrom $99/month

    Includes five mailboxes per user, unlimited active contacts and emails, 50 live-data credits monthly, 200 website visitor reveals monthly, warmup, reports, and multichannel automation.

  • AI SDR Starter, annualFrom $500/month

    Covers 1,000 contacts at $500, 2,000 at $800, and 3,000 at $1,000 monthly. The displayed tiers include one to three LinkedIn accounts and unlimited users.

  • AI SDR Growth, annualFrom $1,500/month

    Covers 5,000 contacts at $1,500 and 10,000 at $3,000 monthly. The displayed tiers include five LinkedIn accounts, unlimited users, multichannel automation, and onboarding.

  • AI SDR Enterprise, annualCustom

    The displayed contact options are 25,000 and 50,000. Enterprise adds custom playbooks, prompt engineering, executive strategy calls, and white-glove onboarding.

  • AI SDR Starter, monthlyFrom $800/month

    Covers 1,000 contacts at $800, 2,000 at $1,200, and 3,000 at $1,500 monthly. The displayed tiers include one LinkedIn account and unlimited users.

  • AI SDR Growth, monthlyFrom $2,500/month

    Covers 5,000 contacts at $2,500 and 10,000 at $5,000 monthly. The displayed tiers include one LinkedIn account, multichannel automation, and unlimited mailboxes subject to fair usage.

  • AI SDR Enterprise, monthlyCustom

    The displayed contact options are 25,000 and 50,000. Enterprise includes custom playbooks, prompt engineering, executive strategy calls, and white-glove onboarding.

  • Agency Core, annualFrom $210/month

    Agency pricing is displayed as a starting rate. Reply also lists Agency AI SDR and Hybrid plan options; detailed limits require contacting Reply.

  • Agency AI SDR, annualFrom $500/month per client

    Designed for agency-managed AI SDR programs. Reply does not display full public limits for this plan.

  • Hybrid plan, annualCustom

    Listed under agency plans. Reply does not display a public starting price or detailed limits.

  • LinkedIn Automation$69/month per account

    Adds connection requests, messages, InMails, attachments, voice messages, profile actions, and other LinkedIn outreach features to a Reply subscription.

  • Calls & SMS Automation$29/month per account

    Adds a dialer, automated SMS, call analytics, call resolution, transcripts, and AI-generated voice messages.

  • AI and Live Data CreditsFrom $39/month

    Monthly options include 200 credits for $39, 500 for $69, 1,000 for $119, 2,500 for $219, 6,000 for $399, and 10,000 for $599.

  • Email ValidationFrom $20/month

    Monthly options include 5,000 validations for $20, 25,000 for $75, 50,000 for $125, 100,000 for $200, and 300,000 for $600.

Strengths and limits

Instantly

  • Outbound plans include unlimited connected email accounts and unlimited warmup.
  • Separate credit plans cover lead discovery, enrichment, verification, and AI actions.
  • Inbox Placement checks authentication factors and 94 blacklists.
  • The published API covers campaigns, leads, accounts, analytics, webhooks, and workspaces.
  • The available product information provides no self-hosted deployment option.
  • Usage is divided across outbound limits, data credits, and separate product subscriptions.
  • The privacy policy describes collection and sharing of marketing information with customers and partners.

Reply.io

  • Supports sequences across email, LinkedIn, calls, SMS, and semi-automated WhatsApp.
  • Offers native two-way integrations with HubSpot, Salesforce, Pipedrive, and Copper.
  • Publishes API limits and supports REST, webhooks, MCP, CLI, and Skills.
  • Combines mailbox warmup, live data, visitor reveals, and AI SDR options.
  • Pricing changes with billing cadence, contact volume, mailbox count, and add-ons.
  • Higher Email Volume tiers require sales contact beyond 100,000 active contacts.
  • Multichannel and Jason AI add operational and budget complexity.

Which should you choose?

Choose Instantly if

  • Agencies managing multiple outbound campaigns across many sending accounts.
  • Sales teams needing lead data, enrichment, verification, and email sequencing together.
  • Operators wanting separate usage budgets for sending and data credits.
  • Teams requiring hosted deliverability testing and reply management.

Look elsewhere if

  • Organizations requiring self-hosted deployment or open source software.
  • Teams seeking a general purpose CRM unrelated to outbound prospecting.
  • Senders unable to manage consent, suppression, and applicable marketing regulations.

Choose Reply.io if

  • Outbound teams coordinating email, LinkedIn, calls, SMS, and WhatsApp sequences.
  • Agencies managing several prospecting programs with mailbox controls.
  • Sales operations teams needing CRM synchronization, webhooks, and API access.
  • Companies evaluating AI-assisted prospecting through Jason AI SDR.

Look elsewhere if

  • Teams seeking a full CRM with broad opportunity management.
  • Small senders needing occasional manual email outreach.
  • Organizations unwilling to manage mailbox and deliverability settings.

Instantly logo Instantly in brief

Instantly is a hosted sales platform centered on outbound email campaigns. Its Outbound plans support unlimited connected email accounts and unlimited warmup, with contact and monthly email limits that rise from 1,000 contacts and 5,000 emails on Growth to 25,000 contacts and 125,000 emails on Hypergrowth, then 100,000 contacts and 500,000 emails on Light Speed. Campaign automation, scheduling, analytics, reputation protection, bounce detection, blocklists, A/Z testing, integrations, webhooks, and reply management are part of the product family. Instantly also sells lead data, verification, enrichment, website visitor identification, inbox placement testing, CRM, managed email accounts, and AI-assisted sales products. Customers access the service through hosted web software and an API rather than installing it on their own infrastructure.

Instantly began in 2021 after the founders of a lead generation agency built internal outreach software to address account-based costs they faced with other services. The founders later closed the agency and launched the software publicly. In an October 2022 interview, CEO and co-founder Raul Kaevand described four co-founders, including one developer and three founders with marketing or sales backgrounds. The interview reported an AppSumo launch, early agency customers, and growth through the founders’ outreach, content, and community activity. External company profiles describe Instantly as unfunded and bootstrapped, with no outside capital reported. The company operates through Foo Monk, LLC doing business as Instantly.ai, according to its privacy policy.

Instantly bills several product families separately and shows monthly and annual billing views for selected plans. Outbound monthly pricing lists Growth at $47 for 1,000 uploaded contacts and 5,000 emails, Hypergrowth at $97 for 25,000 contacts and 125,000 emails, and Light Speed at $358 for 100,000 contacts and 500,000 emails. Annual billing displays $37.60, $77.60, and $286.30 monthly equivalents. Data Credits lists Nano at $9 for 150 credits, Growth at $47 for 1,500, Supersonic at $97 for 5,000, and Hyper from $197 for 10,000 to 200,000 credits monthly. CRM and Inbox Placement each list Growth at $47 and Hypergrowth at $97 monthly. Bundles range from Starter at $94 monthly to Agency at $555 monthly, with annual equivalents shown. Enterprise and VIP pricing is custom.

Read the full Instantly review

Reply.io logo Reply.io in brief

Reply.io is a hosted sales engagement platform founded in 2014 by Oleg Campbell. The company says it operates with offices in the United States, Canada, and Ukraine, alongside distributed staff. Its history places the first code in August 2014, beta customers in December 2014, and the first public release in August 2015. Reply had raised a $400,000 seed round by 2016. It serves outbound sales teams rather than organizations seeking a general CRM. The product combines contact sequencing, mailbox management, deliverability controls, prospect data, analytics, CRM synchronization, and AI-assisted outreach in one web application. There is no public open-source or self-hosted edition. Reply remains a private company under the Reply.io brand.

A typical Reply workflow starts with importing prospects or finding contacts through live B2B data and website visitor reveals. Users assign contacts to lists, then place them in sequences that combine email with LinkedIn actions, calls, SMS, and semi-automated WhatsApp steps. Templates, scheduling, inbox handling, reports, mailbox warmup, anti-spam controls, and task management support campaign operations. Native two-way CRM integrations cover HubSpot, Salesforce, Pipedrive, and Copper. Zapier, n8n, webhooks, and a REST API extend automation. Email Volume focuses on email outreach, while Multichannel adds LinkedIn, calls, SMS, WhatsApp, reporting, and channel controls. The platform also exposes API, MCP, CLI, and Skills access layers for teams that need programmatic workflows.

Reply's main limitation is the number of operational variables involved: active-contact bands, mailbox counts, warmup seats, fair-usage rules, channel add-ons, and billing cadence all affect the final setup. Higher Email Volume tiers require contact sales at 200,000, 300,000, and 500,000 contacts. Outreach and Salesloft are closer enterprise sales engagement alternatives, with stronger emphasis on larger sales organizations and structured engagement operations. Apollo is a closer choice when prospect database access is the primary requirement, while Reply emphasizes execution across connected mailboxes and channels. Reply also carries more configuration work than a basic email sequencer because teams must manage deliverability, mailbox allocation, channel permissions, and CRM synchronization. Choose Reply when multichannel outbound automation, mailbox controls, CRM connections, and AI SDR features matter more than a general CRM.

Read the full Reply.io review

Frequently asked questions

How do Instantly vs Reply.io compare on price?

Instantly has no free plan, and its first paid plan (Outbound Growth) is listed at $47/month monthly basis; $37.60/month annual basis. Reply.io has no free plan, and its first paid plan (Email Volume, annual) is listed at From $49/month. Prices are from each company's pricing page and can change, so check before you buy.

Which has a free plan, Instantly vs Reply.io?

None of them has a permanent free plan. Instantly starts at $47/month monthly basis; $37.60/month annual basis. Reply.io starts at From $49/month.

Can I self-host or integrate Instantly vs Reply.io?

None of them is open source. All of them run as hosted services only. Reply.io offers a public API.

How much does Instantly cost?

The lowest listed paid entry is $47 per month for Outbound Growth or Data Credits Growth. Outbound Growth includes 1,000 uploaded contacts and 5,000 emails monthly. Data Credits Growth includes 1,500 credits monthly. Instantly also lists a 100-credit data trial and an outbound trial with 250 uploaded contacts and 1,000 emails, while paid API access requires an active paid plan.

Is Instantly free?

Instantly lists limited trials rather than a permanent free plan. The outbound trial includes 250 uploaded contacts and 1,000 emails, while the data trial includes 100 credits. CRM has a 14-day trial, and Inbox Placement provides two free one-time tests. Continued use of the paid product families requires subscriptions, with monthly and annual billing options shown for selected plans.

How much does Reply.io cost?

Reply.io Email Volume starts at $49 per user monthly with annual billing for 1,000 active contacts, or $59 with monthly billing. Multichannel starts at $89 annually or $99 monthly. AI SDR Starter starts at $500 annually or $800 monthly. LinkedIn Automation costs $69 per account monthly, and Calls & SMS Automation costs $29.

Does Reply.io have a free plan?

Reply.io does not list a permanent free plan. Its pricing page advertises a 14-day Multichannel trial. Email Volume, Multichannel after trial, AI SDR, agency plans, and add-ons are paid offerings. Trial limits and billing conditions can change, so prospective customers should review the current pricing page before registering.

Related comparisons

Instantly vs Apollo.ioReply.io vs OutreachReply.io vs Apollo.ioReply.io vs SalesloftReply.io vs lemlist

Sources