The 10 Best AI Sales Tools in 2026
AI now touches every step of a sales cycle. Tools find prospects and enrich their records, research accounts, write and send outreach, record calls, update the CRM and forecast deals. Many vendors now sell "agents" that run parts of this work on a schedule, usually metered in credits on top of seat prices.
We picked 10 tools from the 37 sales products profiled on All About AI and ranked each for the job it does best. For every pick you get what it does, who it suits, key features, pros and cons, current pricing and a bottom line. Prices come from vendor pages as of late October 2026, and each tool links to a full profile with sources.
Two warnings before you buy. First, credits for data, AI actions and sending often expire monthly, so the advertised seat price is rarely the full cost. Second, contact data can be incomplete or out of date, and automated outreach still has to follow email, privacy and consent rules in your market.
10 best AI sales tools: TL;DR
- Apollo.io: Best all-in-one prospecting platform
- HubSpot Breeze AI: Best AI CRM for growing teams
- Clay: Best for data enrichment and account research
- Gong: Best revenue intelligence and call analysis
- Salesforce Agentforce: Best AI agents for Salesforce customers
- Attio: Best flexible CRM for startups
- Outreach: Best enterprise sales engagement
- Instantly: Best for cold email at scale
- lemlist: Best multichannel outbound
- Lavender: Best AI email coaching
How we chose these tools
We ranked the tools on five criteria:
- Job fit: each pick leads a stage of the sales cycle, from prospecting to coaching and forecasting.
- AI depth: research, writing, agents and analysis that save sellers time, with vendor claims attributed.
- Data and integrations: contact data quality, CRM sync, email and calling connections, APIs and MCP.
- Pricing clarity: seats, credits and add-ons, including whether prices are published.
- Fit by team size: from solo founders to enterprise revenue teams.
Comparison table
| Tool | Best for | Free option | Paid from | Pricing model |
|---|---|---|---|---|
| Apollo.io | Prospecting | Yes | $49/seat/month (annual) | Seats and credits |
| HubSpot Breeze AI | AI CRM | Free CRM tools | $7/user/month | Seats and credits |
| Clay | Enrichment | Yes | $185/month | Actions and data credits |
| Gong | Call intelligence | Collaborator seats | Custom | Seats and platform fee |
| Salesforce Agentforce | Salesforce agents | Foundations | $2/conversation | Credits, conversations or seats |
| Attio | Startup CRM | Up to 3 seats | $35/user/month (annual) | Seats and credits |
| Outreach | Enterprise engagement | No | Custom | Seats and AI credits |
| Instantly | Cold email | No | $47/month | Sending and data plans |
| lemlist | Multichannel outbound | No | $69/month | Volume or seats |
| Lavender | Email coaching | 5 emails/month | $29/month | Per seat |
1. Apollo.io
What it does: Apollo.io is a sales intelligence platform that combines a B2B contact database with enrichment, sequencing, calling, pipeline tools and an AI Assistant.
Best for: Founders, small sales teams and revenue operations groups building outbound programs.
Apollo was founded in 2015 and says it reached $150 million in annual recurring revenue in May 2025, with more than 500,000 companies on the platform. A typical workflow starts with filters to find people or companies, then enrichment, lists and email sequences. Teams can record calls, prepare for meetings and manage pipeline in the same place.
The AI Assistant, introduced in October 2025, takes plain-language requests: find decision-makers, research accounts, build sequences, export lists or report on performance. Apollo says more than 10,000 users joined its beta in five days. Scheduled agents run some outbound tasks in the background, and October 2026 updates added personal memory and support for your own model key.
Credits expire at the end of each billing cycle, and Apollo says its internal models may use customer data as training inputs.
Key features
- Contact database: search and filter people and companies.
- Sequences and calling: email campaigns, dialer and call recording.
- AI Assistant: research, list building and sequence creation by request.
- Scheduled agents: background outbound tasks.
Pros
- Data and outreach in one tool.
- Permanent free plan.
- API for enrichment and search.
Cons
- Credits expire each cycle.
- Costs vary with credit use.
- Customer data may train internal models.
Pricing
- Free: $0 with limited AI Assistant chats.
- Basic: $49/seat/month billed annually.
- Professional: $79/seat/month billed annually.
- Organization or Custom: from $119/seat/month or by quote.
Bottom line
Apollo is the best single platform for teams that need contacts and outreach together. Read the full Apollo.io review or compare Apollo.io vs Clay.
2. HubSpot Breeze AI
What it does: Breeze is HubSpot's AI layer, with Breeze Assistant for daily work and Agent Hub agents for prospecting, customer service, content and data, all grounded in HubSpot CRM data.
Best for: Small and mid-size teams that run marketing, sales and service in HubSpot.
HubSpot launched Breeze in September 2024 with more than 80 AI features. Breeze Assistant uses CRM records, emails, calls and knowledge content to prepare meetings, draft outreach, create proposals and analyze pipeline. Prospecting Agent researches accounts, spots buying signals and recommends or automates personalized outreach, and Customer Agent answers common questions across channels and escalates when needed.
Agent Builder lets teams create custom agents with prompts, knowledge, CRM data and tools without code. Because everything lives in one CRM, the AI has the context of every contact and deal.
Many agent actions consume HubSpot Credits, and unused credits expire monthly.
Key features
- Breeze Assistant: CRM-aware help for daily tasks.
- Prospecting Agent: account research and outreach.
- Customer Agent: answers and escalations across channels.
- Agent Builder: no-code custom agents.
Pros
- AI grounded in CRM context.
- Free CRM entry point.
- Covers sales, marketing and service.
Cons
- Agent actions use credits.
- Credits expire monthly.
- Features depend on seat type.
Pricing
- Free tools: up to two users.
- Starter: from $7/user/month advertised; Starter Core Seats $20.
- Professional: $50/core seat/month; Sales seats $100.
- Enterprise: $75/core seat/month; extra credits $10 per 1,000.
Bottom line
Breeze is the easiest way for HubSpot teams to add AI agents without new software. See the full HubSpot Breeze AI review or compare HubSpot Breeze AI vs Salesforce Agentforce.
3. Clay
What it does: Clay is a data enrichment and workflow platform that combines more than 150 data providers, AI research, signals and outbound actions in a table-based workspace.
Best for: Growth and RevOps teams building custom prospecting and enrichment workflows.
Clay started as a data marketplace for researching prospects. You build a table of companies or people, then apply enrichment, AI research, scoring, filtering and actions. Provider waterfalls try several data sources in turn to fill a field, which improves match rates over relying on one vendor. Claygent, Clay's research agent, browses the web to fill custom data points such as recent funding or tech stack.
Higher plans add job-change and web-intent signals, CRM and data warehouse sync, HTTP APIs, webhooks and ad audiences. You can bring your own provider or AI API keys to avoid data credit charges.
Since March 2026, Clay meters Actions and Data Credits separately, which makes costs harder to forecast, and users report a learning curve.
Key features
- Provider waterfalls: 150+ data sources.
- Claygent: AI web research for custom fields.
- Signals: job changes, web intent and more.
- Sync: CRM, warehouse, webhooks and audiences.
Pros
- Highest flexibility for enrichment.
- Unlimited seats.
- Bring-your-own keys.
Cons
- Two usage meters.
- Steep learning curve.
- Expensive paid tiers.
Pricing
- Free: 100 data credits and 500 actions/month.
- Launch: from $185/month.
- Growth: from $495/month.
- Enterprise: custom.
Bottom line
Clay is the most powerful tool for building custom prospect lists and research. Read the full Clay review.
4. Gong
What it does: Gong records and analyzes customer calls, emails and meetings, and turns them into coaching, deal inspection, forecasting and outreach workflows.
Best for: Revenue teams that want to coach and forecast from what customers say on calls.
Gong, founded in 2015, began with conversation recording and now calls its product a Revenue AI OS. It announced more than 4,800 customer companies in October 2025. Calls, emails and CRM data feed a searchable revenue record used for call review, deal risk analysis, forecasting and account management.
In April 2025 Gong introduced more than a dozen AI agents, including AI Briefer, AI Ask Anything, AI Deal Monitor and AI Deal Predictor. Later releases added Gong Orchestrate, AI Deep Researcher, Account Boards and MCP support. Gong Engage handles outreach and Gong Forecast handles pipeline.
Gong does not publish prices, AI workflows consume shared credits, and recording calls requires consent and retention policies.
Key features
- Conversation intelligence: record, transcribe and analyze calls.
- AI agents: briefings, deal monitoring and predictions.
- Forecast and Engage: pipeline and outreach apps.
- API: import calls and export analyzed data.
Pros
- Deepest call analysis.
- Strong coaching tools.
- Free Collaborator seats.
Cons
- No published pricing.
- AI credits can run out.
- Recording requires consent governance.
Pricing
- Gong Foundation: custom per-user price plus platform fee.
- Add-on apps: Engage, Forecast and Enable priced separately.
- Collaborator: free limited access.
Bottom line
Gong is the leading choice for revenue teams that run on call insights. See the full Gong review.
5. Salesforce Agentforce
What it does: Agentforce is Salesforce's platform for AI agents that answer questions, take actions and hand work to people across sales, service, websites, phone and messaging.
Best for: Organizations that run their business on Salesforce.
Agentforce agents use Salesforce data, permissions and workflows. Teams build them with Agent Builder, prompts, actions and guardrails, and reuse existing Flows, Apex, MuleSoft APIs and Data 360. Documented sales tasks include qualifying leads, booking meetings, updating records and recommending products. Agentforce Voice extends agents to phone, and MCP and A2A support connect outside tools and agents.
Salesforce provides testing with multi-turn simulation, production experiments, observability and session traces. Its Trust Layer includes masking, audit trails and zero data retention claims.
Billing can combine credits, conversations, user licenses and editions on top of your CRM costs, and results depend on Salesforce data quality.
Key features
- Agent Builder: prompts, actions and guardrails.
- Reuse of Salesforce logic: Flows, Apex and APIs.
- Testing and observability: simulations and traces.
- Agentforce Voice: phone and web channels.
Pros
- Uses existing Salesforce permissions.
- Strong testing and governance.
- Flexible pricing options.
Cons
- Complex bill.
- Needs Salesforce admin work.
- Credits do not roll over.
Pricing
- Foundations: $0 add-on.
- Flex Credits: $500 per 100,000 credits.
- Conversations: $2 each.
- Editions: from $125/user/month flat fee or $195/user/month Core.
Bottom line
Agentforce is the right way to deploy sales agents if Salesforce is your system of record. Read the full Salesforce Agentforce review.
6. Attio
What it does: Attio is a flexible cloud CRM with custom objects, relationship intelligence, email and calendar sync, sequences, call intelligence and Ask Attio AI.
Best for: Startups and scale-ups whose sales process does not fit a rigid CRM.
Attio was founded in 2019 and became generally available in March 2023. Instead of fixed contact, account and opportunity fields, you model your own objects and views, which suits companies selling in unusual ways. It syncs email and calendars to build relationship context automatically and adds enrichment, sequences, reporting and call intelligence on higher plans.
Ask Attio answers questions about your data, and workflows automate updates. A REST API, developer tools and MCP support let teams connect AI assistants and outside services.
Flexible structure needs ongoing governance, and there is no self-hosted option.
Key features
- Custom objects: model any sales process.
- Relationship intelligence: automatic email and calendar context.
- Ask Attio: AI questions across records.
- API and MCP: connect outside tools.
Pros
- Very flexible data model.
- Published pricing.
- Free plan for small teams.
Cons
- Configuration takes work.
- Enterprise pricing by quote.
- Hosted only.
Pricing
- Free: up to three seats.
- Plus: $35/user/month billed annually ($44 monthly).
- Pro: $79/user/month billed annually ($99 monthly).
- Enterprise: custom.
Bottom line
Attio is the best modern CRM for startups that want AI and flexibility. See the full Attio review or compare Attio vs HubSpot Breeze AI.
7. Outreach
What it does: Outreach is a revenue workflow platform for prospecting, sequences, conversation intelligence, deal management, forecasting, coaching and account planning, with AI agents and credits.
Best for: Enterprise sales teams that want engagement and deal management in one platform.
Outreach began in 2014 and reports $489 million in funding. It combines multichannel sequences, a dialer, conversation intelligence through Kaia, deal and pipeline management, forecasting and coaching. AI features cover research, personalization, meeting prep, deal inspection and renewals, and Knowledge lets teams add case studies and battlecards for the AI to use.
Agent Studio and the Revenue Agent let teams configure agents, Omni answers questions and takes actions on accounts and deals, and Outreach MCP connects outside agents. Admins get organization-level defaults for AI features and audit trails.
Seat and credit prices are not published, and there is no free plan or trial.
Key features
- Sequences and dialer: multichannel engagement.
- Kaia: call and meeting intelligence.
- Revenue Agent and Omni: AI actions on accounts and deals.
- Forecasting: pipeline and deal management.
Pros
- Broad revenue workflow coverage.
- Published AI credit allowances.
- MCP and API access.
Cons
- No public seat prices.
- Add-ons complicate cost.
- No free trial.
Pricing
- Amplify Essentials: custom, 10,000 AI credits.
- Amplify Core: custom, 25,000 AI credits.
- Amplify Plus and Pro: custom, 50,000 and 100,000 AI credits.
Bottom line
Outreach suits large teams that want one platform from first touch to forecast. Read the full Outreach review.
8. Instantly
What it does: Instantly is a hosted cold email platform with unlimited sending accounts and warmup, lead data, enrichment, verification, deliverability testing, AI agents and a CRM.
Best for: Agencies and outbound teams sending high volumes of cold email.
Instantly started in 2021 when lead generation agency founders built their own outreach software, and it remains bootstrapped. Its main draw is unlimited connected email accounts and warmup on every Outbound plan, which helps spread volume and protect deliverability. Campaigns include scheduling, A/Z testing, bounce detection and a unified reply inbox.
Data Credits pay for SuperSearch lead discovery, enrichment, verification, the AI Reply Agent and the AI Sales Agent. Inbox Placement tests delivery to Gmail and Microsoft, checks SPF, DKIM and DMARC, and monitors 94 blacklists.
Sending limits, data credits and other products are billed separately, which adds up.
Key features
- Unlimited accounts and warmup: spread sending volume.
- SuperSearch: lead discovery and enrichment.
- AI Reply and Sales Agents: automated replies and outreach.
- Inbox Placement: deliverability testing.
Pros
- Strong deliverability tools.
- Low entry price.
- Full API.
Cons
- Several separate subscriptions.
- No free plan.
- Cold email compliance is your responsibility.
Pricing
- Outbound Growth: $47/month ($37.60 annual) for 5,000 emails.
- Outbound Hypergrowth: $97/month for 125,000 emails.
- Outbound Light Speed: $358/month for 500,000 emails.
- Data Credits: from $9/month.
Bottom line
Instantly is the best tool for high-volume cold email with deliverability built in. See the full Instantly review or compare Instantly vs lemlist.
9. lemlist
What it does: lemlist is a sales engagement platform for email, LinkedIn, SMS, WhatsApp and calling campaigns, with lead data, enrichment, intent signals and AI personalization.
Best for: B2B teams and agencies running outreach across several channels.
lemlist, founded in Paris in 2018, says it serves more than 20,000 customers. You start from Lead Finder, which lemlist says draws on more than 450 million B2B records, or a CRM import, then build sequences mixing email with LinkedIn steps, SMS, WhatsApp or calls. Replies land in one multichannel inbox, and HubSpot and Salesforce integrations keep the CRM current.
AI Variables and lemAgent write personalized lines and act on signals, and an April 2026 update added agents that create context for email, LinkedIn and call scripts. lemwarm warms mailboxes, and lemlist offers a REST API, MCP server and command line tool.
Pricing shifts with volume, users and add-ons, and lemlist does not publish a blanket no-training guarantee for customer content.
Key features
- Multichannel sequences: email, LinkedIn, SMS, WhatsApp and calls.
- Lead Finder: B2B database with enrichment.
- lemAgent and AI Variables: personalization at scale.
- lemwarm: mailbox warmup.
Pros
- Widest channel coverage.
- Unlimited users on email plans.
- API, MCP and CLI.
Cons
- Add-ons for WhatsApp and data.
- Complex pricing.
- No published no-training guarantee.
Pricing
- Email: $69/month for 50,000 emails ($55 annual).
- Multichannel Expert: $109/user/month ($87 annual).
- WhatsApp: paid add-on.
Bottom line
lemlist is the best outbound platform when email alone is not enough. Read the full lemlist review.
10. Lavender
What it does: Lavender is an AI sales email assistant that scores drafts, suggests improvements, researches recipients, writes personalized copy and coaches teams.
Best for: SDRs and account executives who want better reply rates from their own emails.
Lavender was founded in 2020 in New York. Its Email Coach works inside Gmail and Outlook and scores drafts on clarity, tone, length and mobile readability as you write. Personalization Assistant pulls recipient context, and Start My Email drafts a first version. Team plans add coaching dashboards and analytics so managers can see where messages fall short.
Lavender integrates with Outreach, Salesloft, Apollo, HubSpot and Gong, so it fits on top of an existing stack. Ora, a separate AI agent at $500 per agent per month, researches prospects and sends personalized emails.
Lavender improves emails rather than replacing a CRM or engagement platform.
Key features
- Email Coach: live scoring while you write.
- Personalization Assistant: recipient research.
- Team coaching: dashboards and analytics.
- Ora: separate AI sales agent.
Pros
- Immediate writing feedback.
- Works with common sales tools.
- Free plan and trial.
Cons
- Ora priced separately.
- Narrow focus.
- Privacy terms vary across documents.
Pricing
- Basic: free for five emails/month.
- Starter: $29/month ($27 annual).
- Individual Pro: $49/month ($45 annual).
- Team: $99/seat/month ($89 annual).
Bottom line
Lavender is the best way to improve sales emails written by people. See the full Lavender review.
How to choose the right AI sales tool
Choose by your biggest bottleneck:
- Finding prospects: Apollo.io for an all-in-one database, Clay for custom enrichment and research.
- Sending outreach: Instantly for high-volume cold email, lemlist for multichannel, Outreach for enterprise engagement.
- Writing better emails: Lavender.
- Running the CRM: HubSpot Breeze AI for growing teams, Attio for flexible startups, Salesforce Agentforce for Salesforce shops.
- Coaching and forecasting: Gong.
Most teams combine a data source, an engagement tool and a CRM. Check how credits work across all three, confirm CRM sync works both ways, and keep humans reviewing AI-written messages until you trust the output.
FAQs
What is the best AI tool for sales?
Apollo.io is the best all-round choice for small and mid-size teams because it combines contact data, sequences, calling and an AI Assistant. Larger teams often pair a CRM such as HubSpot or Salesforce with Gong for call intelligence and Clay for enrichment.
Is there a free AI sales tool?
Apollo.io, Clay, Attio and HubSpot all offer free plans with limits. Lavender's free plan covers five emails a month, and Gong offers free Collaborator seats inside paid accounts. Cold email tools such as Instantly and lemlist are paid only.
Can AI write cold emails that work?
AI can draft and personalize emails quickly, and tools such as Lavender score drafts against reply-focused practices. Results still depend on accurate data, a relevant offer and good deliverability, so review AI copy and verify contact data before sending.
What is an AI SDR?
An AI SDR is an agent that researches prospects, writes and sends outreach and books meetings with little human input. Examples include Apollo's scheduled agents, Instantly's AI Sales Agent, HubSpot's Prospecting Agent and Lavender's Ora. Most teams start with human approval before messages go out.
How much do AI sales tools cost?
Entry prices range from free plans to $49 per seat for Apollo Basic, $185 a month for Clay Launch and $47 a month for Instantly. Gong and Outreach price by quote. Credits for data, AI actions and sending usually add to the base price.