Figma AI vs Google Stitch: pricing, features and which to choose

Figma AI is a collection of artificial intelligence features built into Figma, the design and collaboration company founded by Dylan Field and Evan Wallace. Figma AI became generally available on July 24, 2025. It spans Figma Design, FigJam, Slides, Make, and connected workflows instead of operating as a separate editor. Features include image generation and editing, copy rewriting, translation, layer renaming, summaries, diagrams, visual search, prototypes, and web apps. Figma does not publish a user or funding figure for Figma AI itself. The company positions the service around existing files, design systems, components, prototypes, and developer handoff. That context separates it from standalone generators because prompts can work alongside editable design material.

A typical workflow begins with an existing file, selected layers, attached context, or a written prompt. A designer can ask Figma AI to generate design directions, create a Figma Make prototype or web app, remove an image background, edit an image, rewrite interface copy, summarize FigJam stickies, create diagrams, or find assets with visual search. Results remain in the Figma workspace, where teammates can review layers, components, interactions, and copy before handoff through Dev Mode. Figma’s MCP Server lets external AI agents read, reference, and act on designs. AI search, layer renaming, and some FigJam summaries are free actions, while many image, interaction, template, and agent actions consume credits. Output is not verified, making human review necessary.

Figma AI is strongest when a team’s source files, libraries, prototypes, and handoff already live in Figma. It is less suitable for local model hosting, a dedicated image-generation workflow, or predictable unlimited usage because credits expire monthly and agentic costs vary by model, task, and context. Uizard focuses on rapid interface generation from prompts, screenshots, and sketches. Galileo AI centers on generated product-interface concepts, while Adobe Firefly covers broader image and creative generation across Adobe products. Figma offers deeper file context, seat types, libraries, Dev Mode, and an MCP Server, but model choice is less central. Pick Figma AI when shared editable design context and developer handoff matter most.

Google Stitch is a browser based UI design experiment from Google Labs, introduced on May 20, 2025 and rebuilt as an AI native infinite canvas on March 18, 2026. It turns text, images, screenshots, sketches, code fragments, and voice instructions into web and mobile interface designs, prototypes, and frontend output. A user can begin with a product description or rough reference instead of a blank design file. Stitch targets designers, developers, founders, and small teams exploring product flows. Its current scope runs from early ideas through connected prototypes and developer handoff. Google publishes no Stitch specific user, revenue, funding, or company scale figures. Because Stitch remains a Labs experiment, its long term availability is less certain than established design software used for lasting archives.

A typical Stitch workflow starts with a product description, screenshot, sketch, image, code fragment, or voice instruction. Generated screens appear on an infinite canvas, where users can request conversational edits, variants, critiques, layout changes, alternate palettes, and logical next screens. Screens can connect into clickable flows, and Play previews interactions. Stitch can extract design rules from a URL, while DESIGN.md transfers those rules between Stitch projects and coding tools. Users can paste output into Figma, export frontend code, and connect development workflows through the Stitch MCP server and SDK. Google also documents exports toward AI Studio and Antigravity. The March 2026 release added project wide canvas context, a design agent, an Agent manager for parallel directions, and voice design, extending work beyond single generated screens.

Stitch suits rapid product exploration and design to code handoff, especially for designers, developers, founders, and small teams that want free multimodal generation and connected prototypes. Figma remains stronger for established collaboration, permissions, version history, review processes, design systems, and shared libraries. Framer is a stronger choice for publishing responsive websites, while Visily focuses on accessible wireframing and diagram to UI work. Stitch can transfer designs into Figma, but generated layouts and frontend code require accessibility and engineering checks. Changing quotas make budgeting difficult, and experimental status creates uncertainty for long lived archives. Pick Google Stitch if free prompt, image, and voice exploration plus Google developer integrations matter most; pick Figma for mature team controls, or Framer for responsive website publishing.