RB2B Review, Pricing & Alternatives (2026)

RB2B is a website visitor identification platform operated by GetEmails, LLC, doing business as RB2B and Retention. The company says it launched in 2023. A May 2025 company update reported $5 million in annual recurring revenue 13 months after launch, with a five-person team at that milestone. A separate profile lists the company as bootstrapped and founded in 2023. RB2B identifies companies globally and people primarily in the United States. Because company-level and person-level resolution are separate capabilities, international teams should determine whether they need account identification or individual contact details before selecting a plan. This distinction affects how sales teams qualify traffic and design follow-up workflows. The RB2B FAQ says more than 100,000 websites use the service.

The workflow begins by adding one RB2B script to a website header, allowing visitor activity to feed sales workflows without manually reviewing every session. After identification, the service sends visitor profiles to selected destinations, including Slack, Microsoft Teams, CRMs, Clay, and other connected applications. Profiles can include names, LinkedIn URLs, company information, business email addresses, captured pages, and visit details, depending on plan and match results. Pro and Pro+ add HubSpot, Salesforce, Zapier, webhooks, Apollo, CSV export, and other integrations, supporting enrichment, routing, and follow-up. Hot Pages marks visits to selected high-intent URLs, while Hot Leads filters visitors against defined ideal-customer criteria. Domain, URL, and list exclusions help remove unwanted traffic before alerts reach sales teams.

RB2B describes Basic Resolution as global company identification, with contact-level identification primarily for United States visitors. Pro+ adds Premium Resolution through an identity-graph waterfall that uses additional data sources. Published plan information lists roughly 15 to 20 percent coverage for Basic Resolution and 35 to 45 percent for Premium Resolution across contact-level US and global company identification. These figures help buyers estimate how often website traffic may produce actionable records, although results depend on visitor mix. The May 2025 Demandbase announcement reported combined person and company identification for 70 to 80 percent of website traffic. In January 2026, RB2B introduced revised plans and billing, including Starter and Pro+. Microsoft Teams support arrived in January 2026, and the Profiles API launched in October 2026.

Public monthly pricing lists Free at $0 for 150 resolutions, Starter at $79 for 300 resolutions, Pro from $149 for at least 600 resolutions, and Pro+ from $199 for at least 600 resolutions. Starter includes LinkedIn URLs and charges $0.45 for each additional resolution, making usage growth more expensive at that tier. Pro and Pro+ charge $0.25 per additional resolution. Those plans can add domains for $99 monthly, with coverage for up to five domains, which may suit teams operating multiple websites. Every account receives a seven-day full-featured trial without a credit card, allowing evaluation before payment, but the trial is not an ongoing subscription tier. Pro+ volumes above 12,500 monthly resolutions require contacting RB2B, so larger programs need a separate pricing discussion.

RB2B's principal constraint is coverage: person-level identification is limited to US traffic, while company-level identification is global. Deployments may require privacy-policy disclosures, consent tooling, opt-out handling, and review of RB2B's data terms. Teams must also account for resolution limits and possible overage charges when estimating operating costs. The service depends on other sales tools for sequencing, enrichment, and closing, so it is not a complete prospecting or CRM replacement. Warmly provides adjacent visitor and buying-signal workflows, Apollo combines prospect data with search and sequencing, and Common Room covers web, product, community, and account signals. Leadfeeder and Albacross offer further visitor-identification alternatives. RB2B suits teams wanting a focused website-visitor feed, particularly US-heavy B2B teams using Slack, CRM systems, or Clay.