Moz Pro Review, Pricing & Alternatives (2026)

Moz Pro is a hosted SEO and AI visibility platform from Moz, a company founded in Seattle in 2004 that launched its first Pro app in 2007. Moz reports 500,000 marketers trust the product, while its company history lists 30,000 subscribers in 2015. iContact acquired Moz in June 2021, placing it within a broader digital marketing group serving small and midsize businesses. Recorded financing includes $1.1 million in 2007, $18 million in 2012, and $10 million in 2016. Current features include keyword research, rank tracking, site crawling, link analysis, reporting, and AI search monitoring. Starter costs $49 monthly, and Standard costs $99 monthly or $79 annually. Limits affect tracked sites, keywords, pages, prompts, campaigns, and backlink queries, so buyers should match plan capacity to workload.

Moz Pro combines keyword research, rank tracking, site crawling, link analysis, reporting, and AI search monitoring in a hosted platform for marketers, small businesses, and agencies. Users can track rankings, examine search volume, difficulty, opportunity, related terms, and intent categories, then review linking pages, anchor text, link intersections, authority, and spam metrics through the Moz Link Index. Scheduled reports and On-Page Grader reports support recurring reviews and task prioritization. Plan limits affect tracked sites, keywords, prompts, crawl volume, campaigns, and query allowances. Starter costs $49 monthly, while Standard costs $99 monthly or $79 with annual billing. Compared with Ahrefs and Semrush, Moz Pro offers a more focused feature set at lower entry pricing. It suits small teams and agencies seeking practical SEO monitoring without broad enterprise coverage.

Moz Pro is a hosted SEO and AI visibility platform for marketers, small businesses, and agencies. Its Moz Link Index supports link analysis, while the API offers JSON-RPC 2.0 access to link, site, keyword, and ranking data through HTTP POST requests. AI features include keyword-level AI Overviews, visibility dashboards, tracked prompts and models, prompt suggestions, and AI Content Briefs on qualifying plans. A beta Model Context Protocol server offers separate Data and Local services, with the Data service exposing site metrics, links, keywords, and rankings; a Moz Data API subscription is required. Plans start at $49 monthly, with Standard at $99 monthly or $79 annually. Compared with Semrush and Ahrefs, Moz Pro suits users seeking accessible SEO workflows with integrated AI visibility monitoring and moderate campaign limits.

Moz Pro is a hosted SEO and AI visibility platform for marketers, small businesses, and agencies. It combines keyword research, rank tracking, site crawling, link analysis, reporting, and AI search monitoring. Four public plans are available. Starter costs $49 monthly and covers one tracked site, 50 tracked keywords, and 20,000 pages crawled weekly. Standard costs $99 monthly or $79 with annual billing, covering three sites, 300 keywords, 400,000 pages crawled monthly, 150 tracked prompts, and three AI Visibility Dashboards. Medium costs $179 monthly or $143 annually, with ten campaigns, 1,500 keyword rankings, 5,000 keyword queries, and 20,000 backlink queries monthly. Large costs $299 monthly or $239 annually, with expanded limits. Starter suits small sites, while Standard fits growing teams needing broader monitoring.

Moz Pro is a hosted SEO and AI visibility platform for marketers, small businesses, and agencies. It combines keyword research, rank tracking, site crawling, link analysis, reporting, and AI search monitoring in one service. Plans start at $49 monthly for Starter, while Standard costs $99 monthly or $79 with annual billing. Limits increase by plan, covering tracked sites, keywords, crawl pages, prompts, campaigns, and backlink queries, so teams should match usage to expected workload before subscribing. Moz’s authority and spam scores are proprietary measurements, not Google ranking factors, and should support rather than replace broader evaluation. Semrush starts at $139.95 monthly in the comparison and offers wider competitive and advertising research, while Ahrefs provides a different usage-based option. Choose Moz Pro for integrated reporting and Moz link data, Semrush for broader marketing research, or Ahrefs for backlink and content research.