Moz Pro vs SE Ranking: pricing, features and which to choose

Moz Pro is a hosted SEO and AI visibility platform from Moz, a company founded in Seattle in 2004 that launched its first Pro app in 2007. Moz reports 500,000 marketers trust the product, while its company history lists 30,000 subscribers in 2015. iContact acquired Moz in June 2021, placing it within a broader digital marketing group serving small and midsize businesses. Recorded financing includes $1.1 million in 2007, $18 million in 2012, and $10 million in 2016. Current features include keyword research, rank tracking, site crawling, link analysis, reporting, and AI search monitoring. Starter costs $49 monthly, and Standard costs $99 monthly or $79 annually. Limits affect tracked sites, keywords, pages, prompts, campaigns, and backlink queries, so buyers should match plan capacity to workload.

Moz Pro combines keyword research, rank tracking, site crawling, link analysis, reporting, and AI search monitoring in a hosted platform for marketers, small businesses, and agencies. Users can track rankings, examine search volume, difficulty, opportunity, related terms, and intent categories, then review linking pages, anchor text, link intersections, authority, and spam metrics through the Moz Link Index. Scheduled reports and On-Page Grader reports support recurring reviews and task prioritization. Plan limits affect tracked sites, keywords, prompts, crawl volume, campaigns, and query allowances. Starter costs $49 monthly, while Standard costs $99 monthly or $79 with annual billing. Compared with Ahrefs and Semrush, Moz Pro offers a more focused feature set at lower entry pricing. It suits small teams and agencies seeking practical SEO monitoring without broad enterprise coverage.

Moz Pro is a hosted SEO and AI visibility platform for marketers, small businesses, and agencies. It combines keyword research, rank tracking, site crawling, link analysis, reporting, and AI search monitoring in one service. Plans start at $49 monthly for Starter, while Standard costs $99 monthly or $79 with annual billing. Limits increase by plan, covering tracked sites, keywords, crawl pages, prompts, campaigns, and backlink queries, so teams should match usage to expected workload before subscribing. Moz’s authority and spam scores are proprietary measurements, not Google ranking factors, and should support rather than replace broader evaluation. Semrush starts at $139.95 monthly in the comparison and offers wider competitive and advertising research, while Ahrefs provides a different usage-based option. Choose Moz Pro for integrated reporting and Moz link data, Semrush for broader marketing research, or Ahrefs for backlink and content research.

SE Ranking is a hosted SEO and GEO platform that began in 2013 with rank tracking. The company reports that more than one million businesses, agencies, and SEO professionals have used it, with a team of over 150 people worldwide. Its current offering includes more than 30 tools for rankings, keyword and competitor research, backlinks, audits, content, local marketing, reporting, and AI search visibility. Businesses, agencies, consultants, and developers can use its hosted interface, integrations, APIs, and MCP access, but it is not open source or self-hosted. Core costs $129 monthly, or $103.20 with annual billing, and includes ten projects, three manager seats, 2,000 daily keywords, and 25,000 monthly API credits. A 14-day API trial includes 100,000 credits.

A typical workflow begins with projects, domains, keywords, search engines, devices, locations, and competitors. Users can monitor rankings, share of voice, SERP results, backlinks, technical issues, page changes, and competitor activity. Website Audit and On-Page SEO Checker flag technical and page-level problems, while Content Marketing helps prepare briefs and SEO-focused writing. Local Marketing tracks local rankings and listings across more than 100 directories. Scheduled reports, exports, and Growth guest links support client communication. Integrations include Looker Studio, Matomo, Google Analytics 4, Google Search Console, n8n, Make, and MCP. AI Results Tracker and GEO research address visibility in AI search. Core costs $129 monthly, or $103.20 annually, and includes ten projects. Growth suits larger teams, while Enterprise offers custom terms. SE Ranking suits agencies and businesses needing broad SEO coverage and AI-search monitoring.

SE Ranking’s main limitation is its many separate quotas. Projects, keywords, prompts, audit pages, GEO research domains, seats, locations, and API credits each restrict different activities, so agencies must monitor usage across several counters. Annual API credits expire at the billing cycle’s end, while Wallet credits do not. Semrush provides a broader marketing and advertising suite, Ahrefs is a direct alternative for backlink and content research, and Moz Pro has a lower published entry price with simpler campaign packaging. SE Ranking suits agencies and SEO teams seeking project delivery, recurring reports, local marketing, and AI-search tracking in one hosted account. Choose Semrush for broader marketing intelligence, Ahrefs for backlink-focused research, or Moz Pro for lower-cost campaign tracking. Pick SE Ranking when consolidated SEO operations matter more than quota simplicity.