Moz Pro vs Semrush: pricing, features and which to choose

Moz Pro is a hosted SEO and AI visibility platform from Moz, a company founded in Seattle in 2004 that launched its first Pro app in 2007. Moz reports 500,000 marketers trust the product, while its company history lists 30,000 subscribers in 2015. iContact acquired Moz in June 2021, placing it within a broader digital marketing group serving small and midsize businesses. Recorded financing includes $1.1 million in 2007, $18 million in 2012, and $10 million in 2016. Current features include keyword research, rank tracking, site crawling, link analysis, reporting, and AI search monitoring. Starter costs $49 monthly, and Standard costs $99 monthly or $79 annually. Limits affect tracked sites, keywords, pages, prompts, campaigns, and backlink queries, so buyers should match plan capacity to workload.

Moz Pro combines keyword research, rank tracking, site crawling, link analysis, reporting, and AI search monitoring in a hosted platform for marketers, small businesses, and agencies. Users can track rankings, examine search volume, difficulty, opportunity, related terms, and intent categories, then review linking pages, anchor text, link intersections, authority, and spam metrics through the Moz Link Index. Scheduled reports and On-Page Grader reports support recurring reviews and task prioritization. Plan limits affect tracked sites, keywords, prompts, crawl volume, campaigns, and query allowances. Starter costs $49 monthly, while Standard costs $99 monthly or $79 with annual billing. Compared with Ahrefs and Semrush, Moz Pro offers a more focused feature set at lower entry pricing. It suits small teams and agencies seeking practical SEO monitoring without broad enterprise coverage.

Moz Pro is a hosted SEO and AI visibility platform for marketers, small businesses, and agencies. It combines keyword research, rank tracking, site crawling, link analysis, reporting, and AI search monitoring in one service. Plans start at $49 monthly for Starter, while Standard costs $99 monthly or $79 with annual billing. Limits increase by plan, covering tracked sites, keywords, crawl pages, prompts, campaigns, and backlink queries, so teams should match usage to expected workload before subscribing. Moz’s authority and spam scores are proprietary measurements, not Google ranking factors, and should support rather than replace broader evaluation. Semrush starts at $139.95 monthly in the comparison and offers wider competitive and advertising research, while Ahrefs provides a different usage-based option. Choose Moz Pro for integrated reporting and Moz link data, Semrush for broader marketing research, or Ahrefs for backlink and content research.

Semrush is a brand visibility platform made by Semrush, now an Adobe company. The company says it has spent more than 17 years helping marketers scale and grow, which places its founding around 2008, although the cited product pages do not identify a separate launch year for the product. Its core work covers keyword research, competitor analysis, backlink data, rank tracking, technical site audits, content, paid media, social marketing, local search, and AI search visibility. Adobe completed its acquisition on April 28, 2026. The company says Semrush is used by more than 28 million users globally, ranging from scaling startups to Fortune 500 companies. The acquisition moves Semrush from a standalone public company into Adobe's customer experience portfolio, while the product remains aimed at marketers and agencies.

A typical Semrush workflow begins with a domain, project, or competitor. Users can discover keywords, compare competing sites, crawl technical problems, track positions, generate content guidance, and assemble reports for colleagues or clients. The current plans combine SEO with AI visibility, while specialist toolkits cover traffic and market analysis, local marketing, content, social, advertising, and AI public relations. AI visibility features track brand appearances, sentiment, and competitors across Google Search, ChatGPT, Perplexity, and Gemini. Starter includes MCP access and an AI-ready Site Audit. Pro+ adds historical SEO data, content optimization, keyword cannibalization analysis, multi-location tracking, and device tracking. Advanced adds API access, SEO Share of Voice, and deeper automation. Reports can combine Semrush data with Google Analytics and Google Search Console.

Semrush's breadth comes with quotas, separate toolkit purchases, and a configuration burden that may exceed the needs of a small business seeking a basic rank tracker. Its search and AI visibility figures are measurement products, not first-party analytics, and AI appearances cannot guarantee conversions. Ahrefs is a strong alternative for backlink and keyword analysis, Moz Pro focuses on established SEO workflows, and Similarweb emphasizes traffic, audience, and market estimates. Semrush is the better fit for agencies and marketing teams that need SEO, AI visibility, reporting, and specialist tools in one account. Buyers should pick it when cross-channel visibility matters more than a narrow, lower-cost SEO tool.