Clari vs Gong: pricing, features and which to choose

Clari is revenue orchestration software for B2B teams that need structured views of pipeline, attainment and risk. Its product architecture includes Capture for activity and data quality, Inspect for opportunity and account management, Align for mutual action plans, Copilot for conversation intelligence and coaching, Forecast for forecasting and pipeline management, Analytics for reporting, and Groove for sales engagement. Clari describes these capabilities as an AI Revenue Orchestration Platform powered by Revenue Context. The company does not publish a founding year in its company materials. Its corporate identity changed after merging with Salesloft in December 2025. Clari Forecast remains a named product, while broader Clari capabilities continue under the Salesloft brand.

A typical workflow links activity capture, opportunity review, forecasting and follow up. Capture gathers signals from email, calendars, calls, CRM records and other revenue activity. Inspect helps teams assess opportunities, accounts and deal risk. Forecast gives managers a shared view of pipeline, attainment and expected results. Align supports mutual action plans between buyers and sellers. Copilot adds conversation intelligence and coaching, while Analytics provides dashboards for leadership. Groove handles sales engagement. The result is a broader revenue management platform rather than a forecasting dashboard alone. Its value depends on consistent CRM configuration, usable activity data and adoption across revenue teams. Teams should also account for implementation demands and the need to maintain reliable records as workflows expand across departments.

Clari’s main limitations are quote-based procurement, implementation demands, and dependence on CRM data quality. Gong overlaps in conversation intelligence, deal management, and forecasting workflows. Outreach overlaps in sales engagement, deal management, and forecasting workflows. Aviso provides a forecast-first revenue intelligence alternative, while Salesforce Sales Cloud or Sales Engagement offers a CRM-native route. Salesloft is now Clari’s go-forward company, following the December 2025 merger, so buyers should evaluate the combined platform rather than treat Salesloft as an independent competitor. Clari Forecast retains the Clari name, while broader revenue intelligence, deal management, and conversation-intelligence capabilities continue within Salesloft. Choose Clari Forecast if your enterprise revenue team needs governed forecasting connected to broader revenue intelligence and can support the required implementation and CRM data practices.

Gong is a revenue technology company founded in 2015. It began with conversation recording and analysis and now presents its product as a Revenue AI OS for revenue teams. The platform captures customer interactions, connects them with revenue data, and supports workflows for sales, customer success, enablement, forecasting, engagement, and account management. Gong describes its architecture through the Revenue Graph, AI agents, applications, and operating surfaces. Current product areas include Gong Engage, Gong Forecast, Gong Enable, Gong Agents, Account Boards, Account Console, and related revenue applications. Gong announced more than 4,800 customer companies in October 2025. The company continues to publish product announcements, documentation, and security updates.

Gong connects recorded calls, emails, meetings, CRM information, and other digital interactions into searchable revenue context. Its API can accept calls recorded by other systems and CRM data, then return transcripts, participants, topics, trackers, comments, scorecards, analyzed call information, team activity, and interaction statistics. Teams can use this information for call review, coaching, deal inspection, pipeline risk analysis, forecasting, account management, customer handoffs, custom reporting, and custom workflows. Gong Engage supports sales outreach, while Gong Forecast supports pipeline visibility and forecasting. Gong Enable uses customer conversations for coaching, guided practice, and measurement. AI agents support transcription, briefings, question answering, task suggestions, email composition, deal review, deal prediction, revenue prediction, tracking, and theme detection.

Gong credits are usage units for selected AI processing. Each paid core seat includes 2,000 annual credits in a company-wide pool that resets at the start of each contract year. Ten emails consume one credit, calls longer than ten minutes consume one credit, and calls up to ten minutes consume 0.3 credits. Selected trackers, API and MCP requests, deep mode, Gong Enrich, and automated briefs can consume credits. When the pool is exhausted, credit-based processing stops while existing data remains available; API requests can fail, automated briefs can stop updating, and trackers must be resumed after credits are added. Purchased credits expire at the end of the contract term.