Atlassian Rovo vs Slack AI: pricing, features and which to choose

Rovo is Atlassian's AI product, announced in April 2024 and made available to all paid cloud customers in 2025. Atlassian, the Australian-founded company behind Jira, Confluence, Trello, Loom and Bitbucket, built Rovo on its Teamwork Graph, which maps the relationships between people, projects, pages, tickets and code across Atlassian apps and connected tools such as Google Drive, Slack, GitHub, Microsoft SharePoint and Figma. The goal is to give teams one place to find and act on company knowledge without leaving their work apps. Rovo is not sold as a separate product. It turns on automatically for organizations with Standard, Premium or Enterprise cloud plans on a verified business domain.

Rovo has four main parts. Search finds pages, work items, files and conversations across Atlassian and connected apps, respecting each source's permissions. Chat answers questions with citations, summarizes projects and drafts content, with a Think Deeper mode for longer reasoning. Agents are specialized helpers that groom Jira backlogs, organize Confluence spaces, review content against style rules, or resolve service requests. Atlassian ships ready-made agents and lets teams build their own in Rovo Studio, which was expanded at Team '26 in May 2026 to recommend agents, automations or apps from a plain description of a problem. Apps, in beta, generate custom Forge apps from a single prompt.

Rovo's main advantage is context. Because it reads Jira, Confluence and Loom natively, it can answer questions about project status and ownership that general assistants cannot. Its drawbacks are cost uncertainty under the new credit model, a requirement for Atlassian cloud plans and a smaller set of connectors than dedicated enterprise search. Glean is the closest rival for company-wide AI search and agents across hundreds of apps. Microsoft 365 Copilot suits organizations built on Teams and SharePoint. Notion AI and ClickUp Brain serve teams that run work in those apps. Choose Rovo if Jira and Confluence are where your work already lives.

Slack AI is the AI layer inside Slack, made by Slack, which Salesforce acquired on July 21, 2021. Slack launched Slack AI on February 14, 2024, initially with AI search, channel recaps, and thread summaries. It now works across conversations, files, huddles, canvases, and Workflow Builder, adding daily recaps, file summaries, translations, AI writing assistance, workflow generation, and Slackbot. The product uses off-the-shelf models and retrieval rather than one publicly identified foundation model. Slack says customer data is not used to train large language models, and responses respect each user’s existing permissions. Slack’s pricing page lists a free plan with 90 days of history, up to 10 apps, and basic AI, while Pro starts at $8.75 per user monthly, Business+ at $18, and Enterprise+ is custom. Salesforce owns the parent company, not Slack AI as a separate acquisition.

Slack AI works inside the places teams already use: search, channels, threads, huddles, canvases, and Workflow Builder. A typical workflow starts with a natural-language question about messages or shared files, followed by an answer grounded in content the requester can access. Users can summarize a thread or channel, capture huddle transcripts and action items, review daily recaps, summarize files, translate messages, or ask Slackbot about conversations, files, and projects. Slack AI can also generate workflows from a prompt and add AI steps, such as recurring channel summaries. Its app directory lists more than 2,600 integrations, while enterprise search extends queries across connected apps and systems. Slack says outputs remain permission-scoped, so the assistant should not expose content unavailable to the requesting user.

Slack AI’s main limitation is scope: it is strongest inside Slack, where permission-scoped search, summaries, recaps, file summaries, translations, Slackbot, and Workflow Builder draw on conversations and shared files. Microsoft 365 Copilot reaches across Teams and Microsoft 365 apps, while Google Gemini for Workspace is more deeply tied to Gmail, Docs, and Meet. ChatGPT Enterprise is broader as a general assistant, rather than a communication archive with native channels and huddles. Slack says it uses off-the-shelf models, does not train them on customer data, and keeps prompts and outputs from providers, but it does not identify one exclusive foundation model. Its discontinued standalone AI add-on and tier-based feature split also complicate purchasing. Slack AI suits teams already conducting substantial, searchable work in Slack, especially those that value permission-aware retrieval over a general-purpose chatbot.