Atlassian Rovo vs ClickUp Brain: pricing, features and which to choose

Rovo is Atlassian's AI product, announced in April 2024 and made available to all paid cloud customers in 2025. Atlassian, the Australian-founded company behind Jira, Confluence, Trello, Loom and Bitbucket, built Rovo on its Teamwork Graph, which maps the relationships between people, projects, pages, tickets and code across Atlassian apps and connected tools such as Google Drive, Slack, GitHub, Microsoft SharePoint and Figma. The goal is to give teams one place to find and act on company knowledge without leaving their work apps. Rovo is not sold as a separate product. It turns on automatically for organizations with Standard, Premium or Enterprise cloud plans on a verified business domain.

Rovo has four main parts. Search finds pages, work items, files and conversations across Atlassian and connected apps, respecting each source's permissions. Chat answers questions with citations, summarizes projects and drafts content, with a Think Deeper mode for longer reasoning. Agents are specialized helpers that groom Jira backlogs, organize Confluence spaces, review content against style rules, or resolve service requests. Atlassian ships ready-made agents and lets teams build their own in Rovo Studio, which was expanded at Team '26 in May 2026 to recommend agents, automations or apps from a plain description of a problem. Apps, in beta, generate custom Forge apps from a single prompt.

Rovo's main advantage is context. Because it reads Jira, Confluence and Loom natively, it can answer questions about project status and ownership that general assistants cannot. Its drawbacks are cost uncertainty under the new credit model, a requirement for Atlassian cloud plans and a smaller set of connectors than dedicated enterprise search. Glean is the closest rival for company-wide AI search and agents across hundreds of apps. Microsoft 365 Copilot suits organizations built on Teams and SharePoint. Notion AI and ClickUp Brain serve teams that run work in those apps. Choose Rovo if Jira and Confluence are where your work already lives.

ClickUp Brain is an embedded AI assistant rather than a standalone project tracker. Its January 2024 launch grouped AI Knowledge Manager, AI Project Manager, and AI Writer for Work, connecting answers and generation to Docs, tasks, projects, dashboards, and organizational knowledge. Current ClickUp materials describe Brain as supporting workspace questions, writing, summaries, web research, model selection, and agent features. Because context follows the user's ClickUp permissions, the product can help find decisions and produce project updates without copying information into another assistant. Output requires review: ClickUp's AI terms disclaim accuracy and say customers remain responsible for inputs, outputs, and lawful use. ClickUp was founded in 2017 and expanded Brain within its existing work management product.

ClickUp's current pricing page lists Free Forever at $0, Brain AI at $9 per user per month billed yearly, and Everything AI at $28 per user per month billed yearly. The same page displays Brain AI at $18 per user per month and Everything AI at $68 per user per month for monthly billing. These add-ons are purchased across workspace members and automatically renew. The same pricing page also presents newer workspace plans named Free, Core, Business, Enterprise, and Max, with Brain capabilities and AI credits included according to plan. Brain MAX is presented as the full Max AI engine and desktop experience. Buyers should distinguish add-on pricing from workspace pricing, confirm billing cadence, and check whether legacy workspace eligibility applies.

ClickUp's funding history provides context for Brain's product position. The company raised $35 million in Series A, $100 million in Series B, and $400 million in Series C in 2021, with reported total venture funding of $535 million and a reported $4 billion valuation. Brain extended an established all-in-one work platform rather than starting as a dedicated AI company. Compared with Granola, ClickUp Brain is broader and more closely tied to tasks and project execution, while Granola centers on meeting capture and notes. Compared with Microsoft Copilot, ClickUp is more self-contained for ClickUp workspaces, while Copilot is stronger where Microsoft 365 is the system of record. Compared with Notion AI, ClickUp offers more native task operations, while Notion often suits flexible documents and wikis better.