Scrunch Review, Pricing & Alternatives (2026)

Scrunch is a commercial AI-search visibility platform launched out of beta in March 2025 by Scrunch AI, following a November 2024 beta announcement. It monitors how brands appear in responses from ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot, while its Agent Experience Platform delivers machine-readable brand content to AI agents and crawlers. The company announced $4 million in Mayfield-led funding in November 2024, reiterated that seed round at the out-of-beta launch, then reported a $15 million Series A led by Decibel in July 2025, with Mayfield and Homebrew participating. Core costs $250 per month and includes 125 unique prompts, 5,000 monthly responses, five site audits, one workspace and five user licenses. Enterprise pricing is custom and adds broader model coverage, AXP, integrations, SSO and a dedicated account team. Scrunch suits marketing teams measuring AI-search visibility across brands and regions.

Scrunch AI is a commercial platform for monitoring and improving how brands appear in AI search. A typical workflow starts with defining prompts, countries, personas, competitors, and trend topics, then reviewing responses from ChatGPT, Perplexity, Google AI Overviews, or Microsoft Copilot. Its Insights area tracks visibility and citations, while site audits and a 25-page sitemap identify content opportunities. The Knowledge Hub organizes brand information, and Journey Mapping connects prompts to stages of a customer journey. Core includes five site audits monthly and one page optimization monthly, so larger programs may need Enterprise. The platform also offers machine-readable brand content and AI-agent delivery through its Agent Experience Platform, although AXP is an Enterprise capability. A public REST API supports query, configuration, brand creation, and optimization scopes, using organization Bearer tokens. Scrunch fits teams needing structured AI-search monitoring with defined prompt and audit limits.

Scrunch AI is a commercial platform for measuring and improving how brands appear in AI-search responses. It launched out of beta in March 2025 after a November 2024 beta announcement, and Scrunch raised $4 million from Mayfield before a $15 million Series A led by Decibel in July 2025. Its workflow combines prompt monitoring, response and citation analysis, site audits, a Knowledge Hub, Insights, Journey Mapping, and page optimization. The platform covers ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot on Core, while Enterprise adds Claude, Gemini, Meta AI, Google AI Mode, and Grok. The $250-per-month Core plan includes 125 prompts, 5,000 responses, five monthly site audits, one workspace, five users, one country, and one page optimization. Enterprise adds custom limits, AXP, integrations, SSO, and API access. Pick Scrunch for teams prioritizing structured AI-search measurement and optimization over broad SEO tooling.

Scrunch’s Core plan costs $250 per month and includes 125 unique prompts, 5,000 collected responses, five site audits, one brand workspace, and five user licenses. It monitors ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot, while Enterprise adds Claude, Gemini, Meta AI, Google AI Mode, and Grok. Core also limits customers to one country, persona, and language, five competitors, three AI-search-trend topics, a 25-page sitemap, and one page optimization each month. A self-serve seven-day trial is available, after which the account upgrades to paid unless canceled. Scrunch publishes no annual or overage price, and Enterprise quantities and pricing are custom. API access, integrations, advanced reporting, AXP, expanded audits, and SAML or OIDC single sign-on are reserved for Enterprise. The price makes Core a substantial commitment for testing, while larger programs should expect a custom sales process.

Scrunch’s clearest limitation is coverage at its $250-per-month Core tier: 125 unique prompts, 5,000 responses, five site audits, one workspace, five users, one country, one persona, five competitors, and one page optimization monthly. Enterprise adds custom quantities, broader model coverage, AXP, integrations, SSO, and a dedicated account team, but pricing is custom. Scrunch lists monitored platforms rather than direct vendor alternatives, so a precise head-to-head with BrightEdge, Semrush, or Conductor is unavailable from its published materials. The public REST API is documented, yet pricing reserves API access for Enterprise, and self-hosting, open-source licensing, and broad commercial rights for customer outputs are not documented. Scrunch suits teams needing its defined AI-search coverage and security controls, not buyers seeking transparent scaling costs or an established competitor comparison.