
Reflect Review, Pricing & Alternatives (2026)
Private, linked notes in plain Markdown with optional AI using your own keys
Last updated: October 26, 2026
What is Reflect?
Reflect Open is an open-source note-taking app for daily notes, backlinks, local Markdown files, capture, search, optional AI, and iCloud Drive or Git sync. Mac access is free, while the US App Store lists Reflect Pro at $9.99 monthly or $99 yearly for iPhone and iPad. AI and transcription charges come from connected providers.

Reflect began as Alex MacCaw’s networked note-taking company around 2021 and raised just over $1 million through a community funding round. Its original service stored encrypted notes and included daily notes, backlinks, search, calendar context, web capture, and mobile access. In July 2026, MacCaw introduced Reflect Open, a rebuilt local-first app using ordinary Markdown as its source of truth. The Mac app is free and open source, while an iPhone beta is available through TestFlight. Optional AI, transcription, and sync use connected providers or storage. Reflect Pro is listed at $9.99 monthly or $99 yearly in the US App Store, with regional prices varying. Reflect remains independent; SmartBear’s January 2024 acquisition of a separate AI web-testing product called Reflect does not concern Reflect Notes.
A typical workflow begins in a daily note, where users capture writing, meetings, tasks, links, screenshots, and audio. Wiki links connect notes, while backlinks and tags reveal those connections. The Chrome extension saves selected text and page context, and Apple Calendar events can appear beside a daily note. Reflect Open provides a live-preview Markdown editor, local full-text search, optional on-device semantic search, task views, attachments, contacts, and a command-line interface. AI chat answers questions across notes with citations, and selected text can be rewritten, summarized, translated, or processed with a saved prompt. Private notes are excluded from AI requests. The Mac app is free, with optional AI, transcription, and sync using connected providers or storage. iPhone and iPad Pro plans cost $9.99 monthly or $99 yearly.
Reflect Open replaces the earlier proprietary note database and custom sync engine with Markdown folders, a local SQLite index, and user-selected storage. The Mac app is free and open source, while optional AI, transcription, and sync use connected providers or storage. AI accepts a user’s own OpenAI, Anthropic, Google, or OpenRouter key, and transcription uses a chosen provider. Requests go directly to those providers, with credentials stored in the operating system keychain. The July 2026 beta added local-first architecture, AI chat with citations, browser capture, task search, calendar and contacts, iCloud or Git sync, and CLI access. The older app’s end-to-end encryption and encrypted assets remain documented, but Reflect Open adds no encryption layer. iCloud or Git encryption depends on the selected service.
Reflect’s pricing is divided by product. The Mac app is free, open source, and local, with optional AI, transcription, and sync connected to user-selected providers or storage. For iPhone and iPad, the US App Store lists Reflect Open Pro at $9.99 per month or $99 per year; regional prices may differ. An older Reflect Classic page showed one $10 plan, but did not state its billing interval, while another older reference mentioned annual billing and a 14-day trial. AI is not included as vendor inference: users provide a provider key and pay that provider separately. During the July 2026 TestFlight beta, the iPhone app was free, but its launch announcement had not set future pricing or timing. Budget mobile and AI costs separately.
Reflect’s portability is a strong defense against vendor failure, but users must manage storage, Git or iCloud configuration, provider keys, and backups themselves. The free Mac app is open-source and stores Markdown locally; optional AI, transcription, and sync depend on connected providers or storage. Reflect lacks Notion’s managed collaboration depth, Anytype’s database and team-workspace model, and Obsidian’s mature graph and plugin breadth. It centers daily notes and keeps AI optional through bring-your-own keys. Privacy is strong for local files, but enabled AI or transcription sends selected content outward. Pro costs $9.99 monthly or $99 yearly through the US App Store for iPhone and iPad, with regional prices differing. Pick Reflect for private, Markdown-first personal notes, especially on Mac.
Who is Reflect best for?
- Mac users who want readable Markdown files.
- People who prefer daily notes and backlinks.
- Privacy conscious users managing provider keys.
- Writers wanting capture, search, and optional AI.
Reflect Pricing (2026)
Pricing model: Freemium. All prices in USD.
| Plan | Price | What you get |
|---|---|---|
| Mac app | Free | Open-source local Markdown app; optional AI, transcription, and sync use connected providers or storage. |
| Reflect Pro Monthly | $9.99/month | US App Store listing for iPhone and iPad; regional prices may differ. |
| Reflect Pro Yearly | $99.00/year | US App Store listing for iPhone and iPad; regional prices may differ. |
| Reflect Classic | $10/month | Older page showed one plan at $10; the page does not state the billing interval. |
Pros and Cons
Pros
- Markdown files remain usable outside Reflect.
- Private notes are excluded from AI access.
- AI answers link to source notes.
- Mac access is free and open source.
Cons
- Mobile access costs separately from Mac.
- Provider charges cover AI and transcription.
- Open uses external sync encryption.
Who should look elsewhere?
- Teams needing shared workspaces and permissions.
- Users avoiding storage configuration.
- People wanting bundled AI inference.
Technical Details
Frequently Asked Questions
How much does Reflect cost?
Reflect Open for Mac is free and open source. The US App Store lists Reflect Pro at $9.99 per month or $99.00 per year for iPhone and iPad. The older Classic page showed one plan at $10. AI and transcription are separate because connected providers bill those services to the user's account.
Does Reflect have a free plan?
Yes. Reflect Open for Mac is free and open source, with notes stored as Markdown files in a folder you choose. The iPhone app was free during TestFlight, but the launch announcement said its eventual price and timing were undecided. Optional AI, transcription, and sync require connected providers or storage.
Reflect or Obsidian: which is better?
Reflect centers daily notes, backlinks, capture, and optional AI over local Markdown files. Obsidian is not described in the published Reflect sources, so a factual comparison cannot be verified here. Choose Reflect when its documented daily-note workflow and file ownership fit your needs. Review Obsidian's current documentation separately before comparing features.
Does Reflect train AI on user notes?
The privacy policy says Reflect does not share notes or read them, except when users invoke AI or transcription. Selected text or search results can be sent to OpenAI, Anthropic, or Google, and audio can be uploaded for transcription. Reflect Open sends requests directly to the provider selected by the user.
Can I use Reflect commercially?
The published terms say users must be over 18 and govern access to the service. They do not state a separate commercial-use policy for Reflect Open or generated material. Professional users should review the current terms and the terms of any AI or transcription provider connected to their files before processing client information.
Best Reflect Alternatives in 2026
These tools do the same job as Reflect, with different pricing, limits and trade-offs.
Connected docs, projects, databases, and AI for teams
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Local Markdown notes with backlinks, Bases and plugins that add AI on your terms
Local-first, encrypted workspace for notes, databases and chat, with an MCP server for AI