Otterly.AI Review, Pricing & Alternatives (2026)
Monitor and improve how brands appear across AI search engines
Last updated: October 26, 2026
What is Otterly.AI?
Otterly.AI is hosted software for marketing teams, agencies, and SEO professionals tracking brand visibility across AI search engines. It covers prompts, citations, sentiment, recommendations, and GEO audits across four included engines, with paid add-ons for Claude, Gemini, and Google AI Mode. Monthly plans start at $29.
Otterly.AI is a Vienna-based AI-search monitoring and optimization service founded in 2024 by Thomas Peham, Josef Trauner, and Klaus-M. Schremser. Its initial product launched in October 2024, and the company says it exited stealth with more than 1,000 users that December. Otterly describes itself as fully bootstrapped, with no venture funding found in its published material. OtterlyAI 2.0 launched in June 2025, after the company said more than 5,000 marketing managers and SEO experts had used the platform. The service tracks brand visibility, sentiment, citations, and share of voice across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Google AI Mode, Gemini, and Claude are available as paid add-ons. Pricing starts at $29 per month for 15 prompts, while Standard costs $189 and Premium $489. Otterly.AI suits marketing teams needing recurring AI-search visibility data and optimization recommendations.
Otterly.AI tracks how brands appear across AI search engines, combining prompt monitoring with visibility, sentiment, citations, share of voice, brand profiling, recommendations, and GEO audits. A typical workflow starts by selecting search prompts, countries, and engines, then reviewing daily results for ChatGPT, Google AI Overviews, Perplexity, or Microsoft Copilot. Users can inspect cited domains, compare competitors, identify query fan-out patterns, and export reports. Standard and higher plans add recommendations, crawlability and content audits, API access, MCP access, Looker Studio, and Agent Analytics. The pricing page lists 65-plus countries on Lite and unlimited team members on all listed self-service plans. Google AI Mode, Gemini, and Claude require paid add-ons, while API access begins with Standard. This setup suits marketers and SEO teams measuring AI-search visibility across recurring prompts, particularly those needing daily monitoring and citation analysis.
Otterly.AI is a hosted AI-search monitoring service founded in Vienna in 2024 by Thomas Peham, Josef Trauner, and Klaus-M. Schremser. Its initial product launched in October 2024, exited stealth with more than 1,000 users in December, and reached over 5,000 marketing managers and SEO experts by June 2025, according to company announcements. OtterlyAI 2.0 launched in June 2025. The service tracks brand visibility, sentiment, citations, domains, and share of voice across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with Google AI Mode, Gemini, and Claude available as paid add-ons. Workflows can include prompt research, brand profiling, recommendations, crawlability and content audits, reports, exports, Looker Studio, and Agent Analytics. Standard and higher plans add API and MCP access, while a public API announced in May 2026 exposes mentions, coverage, citations, sentiment, prompt results, recommendations, and on-demand GEO audits.
Otterly.AI’s monthly plans start at $29 for Lite, which includes 15 search prompts, daily tracking, four engines, one workspace, and unlimited team members. Standard costs $189 monthly for 100 prompts and adds recommendations, MCP access, GEO audits, unlimited workspaces, 2,000 API requests, 2,000 MCP requests, and 200,000 Agent Analytics events per month. Premium costs $489 for 400 prompts, 5,000 API requests, 5,000 MCP requests, 1 million Agent Analytics events, and 10,000 GEO URL audits monthly. Google AI Mode, Gemini, and Claude cost extra, while Standard and Premium can add 100 prompts for $99 monthly. Annual billing is discounted, although displayed amounts vary by location and billing view. A free trial does not require a payment card, and monthly subscriptions can be cancelled anytime. The paid expansion makes Otterly.AI most suitable for teams needing broader prompt coverage or API access.
Otterly.AI’s main limitation is its narrow prompt allowance at entry: Lite costs $29 monthly for 15 prompts, while Standard costs $189 for 100 and Premium costs $489 for 400. Google AI Mode, Gemini, and Claude require add-on fees, and API access starts at Standard. The hosted service offers no self-hosted or open-source deployment, which may deter teams needing infrastructure control. Compared with Peec AI, Otterly.AI includes four engines in its base plans and supports 65+ countries, though neither has a clear edge in reporting depth. Profound targets enterprise AI-search intelligence, while Otterly.AI reserves SSO, custom terms, and dedicated success management for Enterprise plans. Semrush and Ahrefs provide broader SEO suites, making them stronger choices for conventional search workflows. Otterly.AI suits teams prioritizing daily AI-search visibility, citation tracking, and prompt-level monitoring, especially those comfortable with hosted SaaS and tiered engine costs.
Who is Otterly.AI best for?
- Marketing teams measuring brand visibility in AI search results.
- Agencies managing multiple brands and GEO reporting.
- SEO professionals tracking citations, sentiment, and share of voice.
- Teams integrating AI-search data through an API or MCP.
Otterly.AI Pricing (2026)
Pricing model: Freemium. All prices in USD.
| Plan | Price | What you get |
|---|---|---|
| Lite | $29/month | 15 prompts, four included engines, daily tracking, one workspace, 65+ countries, and unlimited team members. Annual billing is available at a discount. |
| Standard | $189/month | 100 prompts, unlimited workspaces and team members, 2,000 API requests, 2,000 MCP requests, and 200,000 Agent Analytics events monthly. Annual billing is available at a discount. |
| Premium | $489/month | 400 prompts, unlimited workspaces and team members, 5,000 API requests, 5,000 MCP requests, and 1 million Agent Analytics events monthly. Annual billing is available at a discount. |
| Custom/Enterprise | Custom | Starts from 1,000 prompts and adds custom tracking, SSO, enterprise compliance, custom terms, onboarding, and a dedicated success manager. |
Pros and Cons
Pros
- Tracks visibility, sentiment, citations, and share of voice across four included engines.
- Provides recommendations, prompt research, and GEO audits in the same workflow.
- Offers a public API, MCP access, and Agent Analytics on qualifying plans.
- Supports 65-plus countries and unlimited team members on paid plans.
Cons
- Claude, Gemini, and Google AI Mode require paid add-ons.
- Standard and Premium plans become costly for larger prompt coverage.
- The company does not offer open-source or self-hosted deployment.
Who should look elsewhere?
- Teams seeking open-source or self-hosted deployment.
- Small users needing many engines at the lowest possible cost.
- Organizations requiring a broad traditional SEO suite first.
Technical Details
Frequently Asked Questions
How much does Otterly.AI cost?
Otterly.AI starts at $29/month for Lite with 15 prompts. Standard costs $189/month for 100 prompts, and Premium costs $489/month for 400 prompts. Enterprise pricing is custom from 1,000 prompts. These are undiscounted monthly rates. Annual subscriptions are available at a discount, and the displayed currency may be USD or EUR depending on location.
Does Otterly.AI have a free plan or trial?
Otterly.AI publishes a free trial that does not require a payment card. Its public paid plans are Lite, Standard, Premium, and Custom or Enterprise. The company does not describe a permanent free plan in its published pricing information. Monthly subscriptions can be canceled through account settings, and plans can be changed from the billing area.
How does Otterly.AI compare with Peec AI?
Otterly.AI and Peec AI occupy the AI-search visibility category, where teams monitor brand appearances, citations, and related metrics across answer engines. Otterly.AI publishes four core engines in its paid plans, plus paid add-ons, and offers API access on Standard and higher tiers. A precise feature or performance winner depends on each team’s prompts, engines, reporting needs, and budget.
Does Otterly.AI train AI models on customer data?
Otterly.AI’s security page says customer data is never actively used to train AI models. Its terms allow anonymized or de-identified usage data to support analysis, service operation, enhancement, marketing, benchmarks, and best practices. The company states that AWS EU-central-1 hosts the service, while public monitoring data is hosted in US Northern Virginia.
Can businesses use Otterly.AI data commercially?
Otterly.AI’s terms say customers retain intellectual property in Customer Data, while Otterly retains service intellectual property. Customers grant Otterly permission to process data for providing, maintaining, and enhancing the service and addressing technical or security issues. The company does not publish a broad commercial license for customer outputs, so enterprise buyers should request clarification.
Best Otterly.AI Alternatives in 2026
These tools do the same job as Otterly.AI, with different pricing, limits and trade-offs.
