11x Review, Pricing & Alternatives (2026)

11x is a business-to-business sales automation company founded in London and later moved its headquarters to San Francisco. TechCrunch reported that the company raised a $24 million Series A led by Benchmark in September 2024 and a $50 million Series B led by Andreessen Horowitz later that year. The company markets Alice and Julian as digital workers for revenue teams rather than ordinary sales software seats. Alice handles outbound prospecting, while Julian handles inbound qualification through voice, chat, SMS, and WhatsApp. TechCrunch also reported in March 2025 that 11x had displayed customer relationships that some companies disputed. 11x said inaccurate mentions were removed when requested and attributed some cases to human error. Procurement teams should distinguish published product claims from independent reporting and customer verification.

Alice is 11x’s outbound digital worker for prospect research, prospect selection, personalized outreach, multichannel sequences, and meeting booking. The company states that Alice pricing is based on new prospects rather than email sends or touchpoints, so adding touches does not change the listed prospect allowance. Growth includes managed Gmail mailboxes, domain setup, warmup, inbox rotation, monitoring, bidirectional CRM synchronization, onboarding, and support. Julian handles inbound qualification across phone, website chat, SMS, and WhatsApp. The company describes knowledge-base support and CRM integration for Julian, with API access included at published tiers. The workflow is designed for configured sales qualification rather than broad personal assistance. Customers remain responsible for CRM licensing, campaign choices, lawful outreach, data permissions, and operational review.

The published product line contains Alice for outbound work and Julian for inbound work, with separate Growth, Pro, and Enterprise tiers. Alice Growth lists up to five end users and 2,000 new prospects per month. Alice Pro lists up to ten end users and 5,000 prospects, with outreach in more than 105 languages. Alice Enterprise lists unlimited users and 10,000 or more prospects, adding custom integrations, API access, SSO, a custom DPA, and a custom SLA. Julian publishes separate voice and chat allowances. Growth lists 2,000 voice calls or 3,000 chats monthly. Pro lists 4,000 calls or 7,000 chats, while Enterprise lists 50,000 or more calls or 100,000 or more chats. These figures describe vendor packages, not independent performance results.

11x publishes Growth pricing and uses custom quotes for Pro and Enterprise. Alice Growth starts at $3,750 per month billed annually, equivalent to $45,000 per year. Julian Growth starts at $5,333 per month for voice or $2,417 per month for chat, with annual billing stated on the pricing page. The company says onboarding is included and no setup or implementation fees apply. Annual billing is the default, while Pro and Enterprise support annual or multi-year commitments. The billing documentation states that customers must provide 30 days’ written notice for non-renewal and that renewal increases are capped. Customers should also budget for CRM licensing, internal review, compliance work, and any telephony arrangements outside the listed package. Published figures should be reconfirmed before contracting.

11x suits revenue teams seeking managed outbound or inbound qualification and willing to adopt annual commercial contracts. It may be less suitable for small teams seeking a free self-serve plan, transparent pricing for every tier, or a general-purpose assistant. The service is proprietary and hosted, so buyers cannot deploy its workers on their own infrastructure or inspect an open source implementation. Customers must supervise contact permissions, campaign content, opt-out handling, and generated responses. Compared with conventional sales engagement products, 11x emphasizes vendor-managed execution and bundled infrastructure. Compared with prospecting databases, it emphasizes automated worker behavior rather than data access alone. Julian focuses on inbound sales qualification rather than general customer support. Buyers should assess contract terms, data processing, reporting, and evaluation access before purchase.