Metricool Review, Pricing & Alternatives (2026)

Metricool was founded in Spain in 2016 and grew from a web and social analytics tool into a full social media management platform used by freelancers, small businesses and agencies. Its model is built around brands: each brand groups the social profiles, website and ad accounts for one business or client, and plans are priced by how many brands you manage instead of how many seats you need. Supported networks include Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, YouTube, Threads, Bluesky, Twitch and Google Business Profile. The interface and help center are available in several languages, and Metricool has a large Spanish-speaking user base.

The planner schedules posts, reels, stories and carousels across networks from one calendar, with a post library, hashtag search and integrations with Canva, Adobe Express and Google Drive. Analytics cover each network with unlimited history on paid plans, plus website traffic through a tracking script. Ads reporting brings Meta, Google and TikTok ad campaigns into the same dashboard. Competitor analysis tracks up to 100 profiles on Starter. A social inbox handles comments and messages, SmartLinks provides link-in-bio pages, and PDF and PowerPoint reports can be scheduled for clients. Advanced plans add team and client roles, post approval, custom report templates and a Looker Studio connector.

Metricool's AI assistant writes captions, post variations, hashtags, descriptions and image alt text. Since 2026 it runs on credits per brand each month: 5 on Free, 20 on Starter and 35 on Advanced, with custom amounts on the Custom plan. Advanced and Custom also include AI-powered scheduling, which picks posting times automatically without spending credits. The Metricool MCP server is available on every plan, including Free, and lets AI clients such as Claude read analytics, draft posts and answer questions about your data in plain language. The Metricool API, for Zapier, Make and custom integrations, requires Advanced or Custom. MetriLAB AI is part of the Custom plan.

The Free plan covers one brand with up to 20 posts a month, 30 days of analytics, the AI assistant and MCP, but no LinkedIn or X connection. On annual billing, Starter costs $20 a month for up to five brands or $36 for 10, and Advanced costs $53 for 15 brands, $85 for 25 or $159 for 50. Monthly billing costs up to 24 percent more, for example $25 for Starter with five brands. Custom pricing covers more than 50 brands, white label and dedicated account management. X connection and Advanced Analytics are paid add-ons, the latter from $12 a month on Starter. Prices exclude VAT.

Metricool's strengths are brand-based pricing that suits agencies, a usable free plan, combined organic and paid analytics, and MCP access on every plan. Its weaknesses are an interface that packs in many features, X support as a separate add-on, and AI credits that are modest per brand. Later is stronger for visual Instagram planning and Link in Bio. Buffer is simpler for light scheduling. Hootsuite and Sprout Social offer deeper listening and enterprise tools at higher prices. SocialBee focuses on evergreen content categories. Choose Metricool if you manage several brands and want scheduling, analytics and ads reports in one affordable tool.