ElevenLabs vs PlayHT: pricing, features and which to choose

Plans, prices, deployment options, strengths and limits for ElevenLabs vs PlayHT, taken from each company's pricing page, docs and changelog. Updated October 2026.

ElevenLabsPlayHT
ElevenLabs logo

ElevenLabs

Voice AI Tools

ElevenLabs is a web, API and agent platform for speech generation, dubbing, voice design, transcription and conversational audio. It serves creators, publishers, developers and businesses that need synthetic voices or realtime agents. A free plan includes 10,000 monthly credits, while paid plans start at $6/month, with separate agent minutes and usage charges.

PlayHT logo

PlayHT

Voice AI Tools

PlayHT converts text to speech with 900+ voices and instant voice cloning. Creator plan: $31.2/month (annual) for 500K characters and commercial use. API available for developers.

PlayHT moved to the Play.ai brand in 2025, and Meta acquired the PlayAI team in July 2025. The PlayAI service has since shut down, so new users should pick one of the alternatives below.

Quick comparison

FeatureElevenLabsPlayHT
CategoryVoice AI ToolsVoice AI Tools
Main useExpressive voice AIText-to-speech with ultra-realistic voice cloning at scale
Pricing modelFree plan + paid tiersFree plan + paid tiers
Free plan Yes Yes
Entry paid plan$6/month (Starter)$31.2/month (annual) (Creator)
PlatformsWeb & APIWeb
Open source No No
Self-hosted No No
Public API Yes Yes
Profile updatedOctober 2026September 2026

Pricing plans

Every public plan, as listed on each company's pricing page.

ElevenLabs

  • Free$0/month

    Includes 10,000 monthly credits and three Studio projects. Output is non-commercial, and free credits do not roll over.

  • Starter$6/month

    Includes 30,000 monthly credits, commercial licensing, instant voice cloning and 20 Studio projects. Annual billing is $60.

  • Creator$22/month

    Includes 121,000 monthly credits and professional voice cloning. The first month is $11, and annual billing is $220.

  • Pro$99/month

    Includes 600,000 monthly credits, 44.1kHz PCM API output and 192kbps audio. Annual billing is $990.

  • Scale$299/month

    Includes 1.8 million monthly credits, three workspace seats and three professional voice clones. Annual billing is $2,990.

  • Business$990/month

    Includes 6 million monthly credits, ten seats, ten professional voice clones and priority support. Annual billing is $9,900.

  • EnterpriseCustom

    Custom credits, seats and concurrency, with priority support and tailored commercial terms.

  • Agents Free$0/month

    Includes 15 call minutes monthly, four concurrent calls, realtime configurations, workflow tools, a knowledge base and widgets.

  • Agents Starter$6/month

    Includes 75 call minutes monthly, six concurrent calls, text messages and a commercial license. Annual billing is $60.

  • Agents Creator$22/month

    Includes 275 call minutes monthly and ten concurrent calls. The first month is $11, and annual billing is $220.

  • Agents Pro$99/month

    Includes 1,238 call minutes monthly and 20 concurrent calls. Annual billing is $990.

  • Agents Scale$299/month

    Includes 3,738 call minutes monthly, 30 concurrent calls and three workspace seats. Annual billing is $2,990.

  • Agents Business$990/month

    Includes 12,375 call minutes monthly, 40 concurrent calls, ten seats and ten professional voice clones. Annual billing is $9,900.

PlayHT

  • FreeFree

    12,500 characters/month, 3 voice clones, watermarked audio

  • Creator$31.2/month (annual)

    500,000 characters/month, unlimited voice clones, no watermark

  • Unlimited$49.5/month (annual)

    Unlimited characters, unlimited clones, commercial license

  • Enterprise APICustom

    High-volume API with SLA guarantees

Strengths and limits

ElevenLabs

  • Eleven v4 supports expressive delivery, inline audio tags and more than 90 languages.
  • The platform combines speech, dubbing, music, sound effects and agent features.
  • Developers can use HTTP, WebSocket and Text-to-Dialogue interfaces.
  • Paid plans include commercial licensing and professional voice cloning at higher tiers.
  • Credit consumption varies across speech, transcription, music and dubbing features.
  • Commercial use is excluded from the free plan.
  • The service does not offer a documented self-hosting option.

PlayHT

  • Competitive pricing against ElevenLabs, especially at volume
  • 900+ voices covering many languages and accents
  • 30-second voice cloning for quick prototyping
  • Low-latency streaming API for real-time applications
  • Strong SSML support for precise speech control
  • Voice quality across the catalog is uneven — not all 900+ voices are production-grade
  • Free tier watermark limits useful evaluation
  • Slightly behind ElevenLabs on the absolute top-tier voices
  • Documentation is less organized than ElevenLabs

Which should you choose?

Choose ElevenLabs if

  • Creators producing expressive voiceovers, dubbing, sound effects or music.
  • Publishers localizing audio content across more than 90 languages.
  • Developers embedding speech generation and transcription through APIs.
  • Teams deploying voice agents with knowledge bases and workflow controls.

Look elsewhere if

  • Free users who need commercial rights for generated audio.
  • Organizations requiring self-hosted voice infrastructure.
  • Teams seeking predictable costs without credit-based consumption.

Choose PlayHT if

  • Developers building voice AI applications who want competitive ElevenLabs pricing
  • Content creators producing audiobooks, podcasts, and e-learning narration
  • Companies automating customer communications at scale via API
  • Businesses needing voice clones for brand voice consistency

Look elsewhere if

  • Casual personal use — ElevenLabs free tier is more useful for low volume
  • Applications requiring the absolute highest voice quality — ElevenLabs Turbo v2.5 is marginally ahead

ElevenLabs logo ElevenLabs in brief

ElevenLabs is a voice technology company founded in 2022 by Mati Staniszewski and Piotr Dabkowski, initially focused on human-like text to speech. It now spans ElevenCreative for generating, editing, dubbing, and localizing audio; ElevenAPI for production voice infrastructure; and ElevenAgents for deployable voice and chat agents. The platform also includes speech recognition, voice cloning, voice design, sound effects, music, image and video tools, Studio productions, knowledge bases, and workflow building. Its latest models include expressive Eleven v4, low-latency v4 Turbo, multilingual v3, Flash v2.5, and Scribe v2 transcription. Strengths include unusually broad language coverage, expressive delivery, and fast realtime performance. However, pricing, concurrency, commercial rights, training controls, and third-party dependencies require scrutiny. Cartesia, Inworld, and Google Gemini TTS are credible alternatives. ElevenLabs best suits creators, developers, and businesses needing integrated voice production.

A typical ElevenLabs workflow starts with a script, a library voice, or a Voice Design prompt, then moves through generation, editing, localization, and export. Its creative tools combine text to speech, speech to text, voice cloning, voice changing, voice isolation, sound effects, music, image and video generation, dubbing, and Studio Productions. Developers can integrate HTTP endpoints, WebSocket streaming, or Text-to-Dialogue, while ElevenAgents adds realtime configurations, workflow building, knowledge bases, widgets, multilingual conversations, and text messaging. Scribe v2 can return word-level timestamps, speaker diarization, and dynamic audio tagging. Users may create an Instant Voice Clone, or access Professional Voice Cloning on eligible plans. This breadth suits creators producing complete media projects as well as teams embedding generated audio and conversational agents into applications.

ElevenLabs is a broad, hosted alternative to narrower voiceover tools, combining expressive speech, dubbing, music, sound effects, voice design, image and video features, Studio productions, and realtime agents. Its latest Eleven v4 and v4 Turbo models target emotional, contextual, multilingual speech, with Turbo reaching approximately 150ms time to first speech, while Scribe v2 handles transcription, timestamps, and speaker diarization. Credit consumption can complicate forecasting: paid plans start at $6 monthly, with annual billing offering two months free, but separate activities draw from shared quotas. Free output is noncommercial, and users need rights to inputs, voices, and models. Cartesia is better for developers focused on low-latency speech infrastructure; Murf AI suits collaborative voiceover production, while WellSaid emphasizes licensed voices and enterprise controls. Choose ElevenLabs for varied localization and agent workflows in one account.

Read the full ElevenLabs review

PlayHT logo PlayHT in brief

PlayHT is positioned as the high-quality alternative to ElevenLabs with competitive pricing at scale. The voice quality using PlayHT 3.0 is genuinely difficult to distinguish from human speech on clear, well-punctuated text. Emotional range, accent accuracy, and pronunciation of technical terms all perform at a professional level.

The voice cloning feature requires a 30-second audio sample and produces a clone that passes casual listening tests within minutes. The instant clone quality is good enough for content creation; a Studio Voice trained on more data produces better consistency for long-form production work.

The API is the primary way developers integrate PlayHT for applications. Latency is competitive with ElevenLabs for standard TTS. For streaming applications (real-time AI voice assistants), PlayHT's streaming API produces sub-second first-audio latency.

Read the full PlayHT review

Frequently asked questions

How do ElevenLabs vs PlayHT compare on price?

ElevenLabs has a free option, and its first paid plan (Starter) is listed at $6/month. PlayHT has a free option, and its first paid plan (Creator) is listed at $31.2/month (annual). Prices are from each company's pricing page and can change, so check before you buy.

Which has a free plan, ElevenLabs vs PlayHT?

All of them. ElevenLabs: Includes 10,000 monthly credits and three Studio projects. Output is non-commercial, and free credits do not roll over. PlayHT: 12,500 characters/month, 3 voice clones, watermarked audio

Can I self-host or integrate ElevenLabs vs PlayHT?

None of them is open source. All of them run as hosted services only. ElevenLabs and PlayHT offer a public API.

How much does ElevenLabs cost?

ElevenLabs has a free plan with 10,000 monthly credits. Paid Creative and API plans start at $6/month for Starter, followed by $22, $99, $299 and $990 monthly plans. Enterprise pricing is custom. Agents use included call minutes and separate overage charges, while external LLM and telephony providers may bill independently.

Does ElevenLabs have a free plan?

Yes. The free Creative and API plan includes 10,000 credits each month and three Studio projects. It supports speech generation, transcription, sound effects, voice design, music, productions and image features. Free output cannot be used commercially, and credits do not roll over. Agents also offer a free plan with 15 call minutes monthly.

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