Brevo vs Omnisend: pricing, features and which to choose

Brevo began in 2012 in Paris as Sendinblue, founded by Armand Thiberge, and renamed itself Brevo in 2023 as it expanded from email into a broader customer relationship platform. It serves small businesses, ecommerce stores, agencies and larger companies that want marketing, sales and transactional messaging in one place. Its biggest difference from rivals such as Mailchimp and ActiveCampaign is pricing: most plans are priced by monthly email sends, while contact storage is generous, so businesses with large but infrequently emailed lists can pay much less. Brevo also runs a widely used transactional email and SMTP service for developers sending receipts, password resets and notifications.

The platform covers email campaigns with a drag-and-drop editor and templates, SMS and WhatsApp campaigns, web and mobile push, live chat, landing pages, signup forms and marketing automation. Free sales features include a CRM with deals, tasks and meetings, while a Sales Essentials or Advanced package adds more pipeline tools. Ecommerce features include product data feeds, back-in-stock alerts and AI product recommendations on higher plans. Higher plans also add contact scoring, custom objects, an analytics studio with dashboards, marketing pressure controls that limit how often contacts are messaged, and multi-language content. Developers get APIs, SMTP relay, inbound and outbound webhooks, and integrations with Shopify, WordPress, Salesforce and other tools.

Brevo's strengths are send-based pricing that suits large lists, a generous free plan, strong transactional email, built-in CRM and multichannel messaging including WhatsApp. Its weaknesses are a large jump in price to the Professional plan, add-ons for features such as extra seats and branding removal on Starter, and AI features that trail rivals. Mailchimp is more familiar with polished templates. ActiveCampaign offers deeper automation. Klaviyo and Omnisend focus on ecommerce data. HubSpot provides a fuller CRM at higher cost. Choose Brevo if you need affordable email and SMS for a big list, or a single tool for marketing and transactional messages.

Omnisend was founded in Lithuania in 2014, growing out of an earlier email product called Soundest, and focuses entirely on online stores. It serves small and mid-sized ecommerce brands that want email, SMS and web push in one tool without the complexity of an enterprise suite. Its main integrations are Shopify, WooCommerce, BigCommerce, Wix and other store platforms, which sync customers, orders, products and browsing events into Omnisend automatically. That store data powers the core use cases: welcome series, browse and cart abandonment, order confirmations, post-purchase follow-ups, win-back campaigns and product launches. Omnisend competes most directly with Klaviyo, often pitching itself as easier and cheaper.

The product includes a drag-and-drop email builder with ecommerce blocks for products and discounts, prebuilt automation workflows, signup forms, popups and spin-to-win wheels, web push notifications, segmentation on shopping behavior and reporting on sales generated by each campaign. Pro plan users can add SMS through a separate credits subscription. Audience syncs push segments to Facebook Custom Audiences and Google Customer Match for ads. RFM analysis groups customers by how recently, how often and how much they buy, and churn prediction flags customers at risk. Conditional content shows different blocks to different subscribers, and a product recommender inserts items based on past purchases or recently viewed products.

Omnisend's strengths are its ecommerce focus, easy prebuilt automations, a usable free plan, built-in AI writing and segmentation, and lower starting prices than Klaviyo. Its weaknesses are SMS limited to Pro since May 2026, contact-based pricing that grows with your list, fewer advanced analytics than Klaviyo and less fit for non-ecommerce businesses. Klaviyo offers deeper data and predictive analytics for larger brands. Mailchimp suits general small businesses. Brevo is cheaper for high volumes. ActiveCampaign offers more flexible automations for service and B2B companies. Choose Omnisend if you run an online store and want strong email and SMS automation without a steep learning curve.